Hybrid, in partnership with Adgully, just lately organised Auto Konnect, a premier trade occasion devoted to the way forward for automotive promoting, in Gurugram. The occasion introduced collectively trade leaders, advertising innovators, and know-how specialists to discover the transformative energy of programmatic promoting.
The theme, “Branding within the Quick Lane: Revolutionary Approaches to Automotive Promoting,” targeted on how cutting-edge applied sciences improve buyer engagement, drive gross sales, and create seamless procuring experiences.
Hybrid is a number one supplier of progressive promoting options, leveraging cutting-edge know-how to ship personalised and impactful advertising campaigns. With a give attention to programmatic and contextual promoting, Hybrid helps manufacturers join with their audiences in significant methods, driving engagement and gross sales.
The occasion featured a number of the brightest minds within the automotive trade. Attendees gained insights into the most recent developments, methods, and finest practices for leveraging programmatic promoting to maximise their advertising efforts.
“Auto Konnect was not simply an occasion; it was a platform for innovation and transformation within the automotive promoting trade,” mentioned Sergey Kovalev, CCO and Co-Founding father of Hybrid.
“Auto Konnect is a novel alternative for automotive trade leaders to discover AI-driven promoting methods. Our cutting-edge options are designed to raise manufacturers within the digital house, and we look ahead to connecting and networking with trade specialists to drive innovation and success,” mentioned Shreyas Sathe, MD and Co-Founder, Hybrid INSEA.
“Auto Konnect represents a pivotal second for the automotive trade, the place visionary leaders can harness the facility of AI-driven promoting to revolutionise their advertising methods. At Hybrid INSEA, we’re dedicated to pushing the boundaries of innovation and collaboration, and I am excited to interact with fellow trade pioneers to form the way forward for automotive advertising,” mentioned Gandharv Sachdeva, Nation Head, India, Hybrid INSEA.
In his keynote deal with, Shashank Shrivastava, Govt Director of Maruti Suzuki India, highlighted the speedy evolution of the automotive trade in India, pushed by premiumisation, hyperpersonalisation, belongingness, and sustainability. He mentioned the numerous demographic shift, noting that over 65% of the inhabitants is beneath 35, resulting in a desire for know-how, connectivity, and premium options in automobiles.
Auto Konnect showcased a powerhouse lineup of senior professionals who shared their experience on the way forward for automotive promoting. Highlights included a deep dive into worldwide digital developments, insights into the evolving wants of Indian automotive consumers, and a have a look at AI’s transformative function. Participating panels additional mentioned progressive advert methods and the essential hyperlink between digital engagement and real-world gross sales.
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