Music Overview: James Bay’s ‘Modifications All of the Time’ is soulful folk-pop for the stomp and holler crowd

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“Discuss,” like a lot of British troubadour James Bay ‘s newest album, “Modifications All of the Time,” ends with a rousing refrain sung above a guitar melody. To get there, he begins with a confession: “I don’t know find out how to speak to you/I gotta offer you one thing true.”

Music Overview: James Bay’s ‘Modifications All of the Time’ is soulful folk-pop for the stomp and holler crowd

The reality is, Bay is extremely articulate. The album, his fourth, sees the musician flip lyrics into soulful cries or earnest encouragement atop uncooked instrumentation — as is signaled by the album cowl, which options Bay alongside photos of guitars and a keyboard.

The singer-songwriter, 34, first emerged over a decade in the past, making waves together with his 2014 debut album, “Chaos and the Calm.” His breakout hit, the six-times platinum “Let It Go” — with its fingerpicked introduction and easy-to-sing-along-to refrain — has since surpassed 1.2 billion streams on Spotify. Bay’s expertise arrived within the midst of the 2010s’ embrace of pop singer-songwriters: He toured with Hozier and Taylor Swift early in his profession; his breakthrough tracks shared radio waves with Ed Sheeran and Sam Smith ‘s enduring hits.

Now, in 2024, his new music arrives at an opportune second. The people stylings of “Modifications All of the Time” are more likely to be embraced by nostalgic followers and new ones alike, those that’ve turned to the style throughout a post-pandemic resurgence. Led by artists like Noah Kahan and Lizzy McAlpine, there are potential new listeners searching for weak lyrics to turn into common mantras.

Kahan and The Lumineers be part of Bay on the spirited lead single, “Up All Night time,” an entry into the “stomp and holler” canon that shortly conjures the picture of reside musicians jamming in a pub, round a campfire, in a storage or on stage. Over Bay’s guitar, the collaborators promise to drop their guards, singing: “Let’s discuss desires/Let’s discuss lies/Let’s discuss all of the issues that preserve us/Up all night time.”

Produced by Gabe Simon — who not too long ago labored with Kahan on his critically-acclaimed “Stick Season” – “Modifications All of the Time” sees Bay reckoning with late-night ideas and large feelings with a wide range of voices.

Holly Humberstone, recognized for her moody pop, lends a writing credit score to the album nearer “Dogfight.” The Killers’ Brandon Flowers co-writes “Simple Distraction,” an apologetic love tune with a killer bridge and electrical guitar melody. Bay emulates singer-songwriter Kevin Garrett’s tender, whisper-singing on “Crystal Clear,” which Garrett co-wrote.

Bay’s energy as a songwriter is felt deepest within the album’s most emotive moments — like when “Hope” employs a refrain of background vocals, turning a plea for optimism right into a unifying message. At the same time as Bay sings about arduous instances, he assures “it is gonna be alright” — as he sings on “Dogfight.”

What “Modifications All of the Time” makes clear is that positivity — even in moments of stress — is Bay’s love of the craft shining via.

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