Alphabet’s Google is testing exhibiting test marks subsequent to sure corporations on its search outcomes, an organization spokesperson mentioned on Friday, in a transfer aimed toward serving to customers establish verified sources and keep away from pretend web sites.
Fraudulent web sites impersonating official companies or providers might creep up in on-line search outcomes, main customers to view false details about the enterprise, deceiving customers and probably harming the model.
“We often experiment with options that assist consumers establish reliable companies on-line, and we’re presently working a small experiment exhibiting checkmarks subsequent to sure companies on Google,” the spokesperson mentioned.
Google already makes use of automated programs to establish pages with “scammy” or fraudulent content material and stop them from exhibiting up within the search outcomes.
The Verge reported the event earlier on Friday, including that it noticed blue verified checkmarks subsequent to official web site hyperlinks for corporations together with Microsoft, Meta and Apple on search outcomes.
Just some customers had been in a position to see the characteristic, the Verge mentioned, indicating Google has not rolled out the check extensively but.
© Thomson Reuters 2024
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