IMAX, the Canadian manufacturing theatre firm, reportedly introduced its partnership with Dubai-based Camb.AI to supply its content material in localised languages globally. On Monday, the corporate reportedly introduced that it will likely be leveraging synthetic intelligence (AI) instruments to translate its unique content material into 140 languages to let viewers take pleasure in it of their native languages. Notably, the expertise will solely be launched to the IMAX branded theatres, as per the report. It’s believed that IMAX is focusing on the rising reputation of non-English content material worldwide with this transfer.
IMAX Reportedly Utilizing AI to Translate Authentic Content material
In keeping with a TechCrunch report, the manufacturing theatre firm has joined palms with Camb.AI, an AI agency which specialises in speech fashions. With this collaboration, IMAX is reportedly planning to launch its whole content material library in localised content material globally.
From a strategic perspective, the corporate is claimed to be focusing on the rising reputation of South Korean, Indonesian, and different Southeast Asian content material in Western international locations and the remainder of the world. Whereas such content material is on the market with subtitles on varied platforms, dubbed content material is much less out there resulting from its larger value of manufacturing.
Nonetheless, AI-powered dubbing has not been used at a big scale to date. IMAX, however, is planning to supply real-time AI voice translations in theatres globally. This implies theatres in each nation will get the corporate’s unique content material of their native languages. The report didn’t specify how IMAX will sort out the problem of exhibiting content material in areas with a number of native languages, corresponding to India.
Camb.AI has reportedly deployed its AI dubbing and speech translations for reside sports activities occasions such because the Australian Open, Eurovision Sport, and Main League Soccer. It makes use of the Boli mannequin which specialises in speech-to-text translation, and Mars which performs speech emulation. Each of the fashions are a part of the AI agency’s DubStudio platform which helps 140 languages.
Akshat Prakash, the Co-founder and Chief Technical Officer of Camb.AI informed TechCrunch that, in contrast to corporations like OpenAI and Anthropic, it’s not attempting to horizontally develop its AI tech stack and as an alternative is specializing in vertically enhancing its choices. The chief additionally highlighted that a few of its massive language fashions (LLMs) have lower than 100 million parameters.
