Canada’s Competitors Bureau is suing Alphabet’s Google over alleged anti-competitive conduct in internet advertising, the antitrust watchdog mentioned on Thursday.
The Competitors Bureau, in an announcement, mentioned it had filed an software with the Competitors Tribunal in search of an order that, amongst different issues, requires Google to promote two of its advert tech instruments. Additionally it is in search of a penalty from Google to advertise compliance with Canada’s competitors legal guidelines, the assertion mentioned.
Google mentioned the grievance “ignores the extraordinary competitors the place advert patrons and sellers have loads of selection and we look ahead to making our case in courtroom.”
“Our promoting expertise instruments assist web sites and apps fund their content material, and allow companies of all sizes to successfully attain new prospects,” Dan Taylor, VP of World Advertisements, Google mentioned in an announcement.
The Competitors Bureau opened an investigation in 2020 to probe whether or not the search engine big had engaged in practices that hurt competitors within the on-line advertisements business, and expanded the probe to incorporate Google’s promoting expertise companies earlier this yr.
The investigation discovered that Google is the biggest supplier throughout the advert tech stack for online advertising in Canada and it “has abused its dominant place by way of conduct supposed to make sure that it could preserve and entrench its market energy,” the bureau mentioned on Thursday.
The case follows the US Justice Division’s effort to indicate Google monopolised markets for writer advert servers and advertiser advert networks.
Google has argued that the US DOJ is ignoring the corporate’s authentic enterprise selections and that the internet advertising market is powerful. The corporate additionally says the US authorities had cherrypicked a slim slice of the net market and didn’t account for aggressive competitors.
The closing arguments within the US case have been made on Monday.
Earlier this yr, Google supplied to promote the advert alternate to finish an EU antitrust investigation however European publishers rejected the proposal as inadequate, Reuters first reported in September.
© Thomson Reuters 2024
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