UltraTech Cement has launched a groundbreaking initiative, ‘UltraTech se Pucho,’ mixing cutting-edge AI Imaginative and prescient, Augmented Actuality, and Generative AI applied sciences to simplify home-building. The initiative transforms over a billion UltraTech Cement logos right into a Billion home-building consultants, empowering customers to entry skilled recommendation anytime, wherever.
Constructing a house is a once-in-a-lifetime endeavor for 90% of Indians, requiring important selections that may typically really feel overwhelming attributable to a scarcity of dependable steerage. Recognizing this problem, UltraTech launched #BaatGharKi, a sequence of expert-driven, step-by-step home-building guides on YouTube. To reinforce engagement and guarantee accessibility, the model conceptualized ‘UltraTech Se Poocho,’ reworking all of the UltraTech static logos into interactive data hubs that present prompt, dependable help for customers.
The exercise is easy but highly effective:
Scan the UTCL QR code or click on the offered hyperlink.
Save the portal in your machine.
Wherever you see an UltraTech Cement emblem, get knowledgeable steerage from a digital UltraTech knowledgeable, anytime, wherever
By making each UltraTech emblem an interactive gateway, the model brings experience on to its customers, guaranteeing skilled technical recommendation is only a scan away. This primary-of-its-kind marketing campaign leveraged each attainable media touchpoint from Cement Luggage to TV to Seller Boards to Wall Work to Web sites to Influencers to Life dimension activation and bridged the hole between conventional shopper touchpoints and the evolving digital panorama, guaranteeing each ACCESSIBILITY AND INNOVATION.
By ‘UltraTech se Pucho,’ the model not solely solidifies its fame as a trusted home-building associate but additionally redefines how customers work together with a Trusted model, making each emblem a logo of experience and comfort. The initiative underscores UltraTech’s dedication to empowering goals and cementing aspirations.
Watch the video :
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