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The yr 2024 noticed quite a lot of highs and lows on OTT, which included Ananya Panday getting a brand new lease in her profession with Name Me Bae and CTRL, to initiatives like IC 814: The Kandahar Hijack and Maharaj touchdown in authorized hassle. Earlier than the yr ends, here’s a listing of all issues that made headlines within the net world this yr:
What’s in a reputation? Apparently, loads
Filmmaker Anubhav Sinha’s debut OTT directorial sequence IC 814: The Kandahar Hijack was extremely praised. Nevertheless it additionally got here below the limelight for the names of the 5 terrorists within the real-life impressed story. The present was accused of ‘whitewashing’ the occasions resulting in the hijack. Netflix agreed to replace the sequence’ disclaimer to say the actual names of the hijackers after the Data and Broadcasting Ministry met them over the allegations of misrepresentation of info.
All that three seconds can do
Nayanthara: Past The Fairytale, the documentary on the eponymous actor received marred with controversy as its teaser featured three-seconds of BTS footage from Naanum Rowdy Dhaan (2015). Actor-filmmaker Dhanush, who backed the movie, sued Nayanthara for the utilization of the footage with out permission, after she issued an open letter on Instagram slamming him for utilizing his energy towards her and her husband, Vignesh Shivan.
The spiritual dilemma
Actor Aamir Khan’s son Junaid Khan’s debut movie, Maharaj, made its manner direct-to-OTT, with none promotion earlier than the discharge. Nevertheless, even with no advertising and marketing, Maharaj’s launch was initially halted by the Gujarat Excessive Courtroom after a petition from members of the Vaishnavite Pustimargi sect raised issues in regards to the movie’s depiction of their spiritual beliefs. The Excessive Courtroom finally lifted the keep, permitting the movie to be launched on Netflix on June 21, every week after the preliminary deliberate launch, asserting that the movie didn’t goal the sect as alleged.
The Diamond Bazaar went world
Filmmaker Sanjay Leela Bhansali entered the OTT area with Heeramandi: The Diamond Bazaar, and the sequence earned world acclaim. It even ended up within the Prime 5 most searched reveals on Google worldwide within the year-end listing. The sequence had its premiere in Los Angeles, US forward of its Could 1 launch. Nevertheless, it additionally introduced in a substantial quantity of trolling for actor Sharmin Segal for her performing, expressions in addition to her behaviour in the direction of her castmates throughout the interviews.
No place on OTT for Ekam
Actor-filmmaker Rakshit Shetty needed to launch his net sequence Ekam on his personal platform after there have been ‘no takers’ on different streaming giants for his present. Shetty took to X to make clear the entire subject, and put up that, a number of Kannada filmmakers additionally referred to as out Kannada content material not being getting any takers on OTT.
A reinvention for Ananya
Actor Ananya Panday had a reinvention of types this yr because of the OTT platform. She first made her sequence debut with Name Me Bae, enjoying a wealthy spoilt brat who’s left to fend for her personal in Mumbai after she is exiled from her wealthy household. Whereas she was garnering reward for it, she confirmed an intense efficiency simply inside a month as she was a part of filmmaker Vikramaditya Motwane’s cyberthriller, CTRL.
Coming into the OTT recreation
India’s public broadcaster, Doordarshan, introduced its entry into the OTT area in November, as they unveiled their free platform Waves on the Worldwide Movie Pageant of India. The platform gives content material in 12+ Languages amd throughout 10+ Genres of Infotainment. It offers Video on demand, free-to-play gaming, Radio streaming, Reside TV streaming, 65 reside Channels, a number of App in App integrations for video and gaming content material, and on-line purchasing by means of Open Community for Digital Commerce (ONDC) supported e-commerce platform.
A musical comeback for Imtiaz
Filmmaker Imtiaz Ali’s previous few directorial outings hadn’t carried out nicely commercially and critiically, together with Love Aaj Kal (2020) and Jab Harry Met Sejal (2017). Nevertheless, as there have been doubts looming over his prowess, the filmmaker made a smashing comeback on OTT along with his directorial, Amar Singh Chamkila. The movie based mostly on the eponymous artiste, featured actors Diljit Dosanjh and Parineeti Chopra, was an enormous success and catapulted the trajectory of all three of them to newer heights.
A brand new enterprise for Kriti
Actor Kriti Sanon began on a brand new journey as she turned producer with the movie Do Patti. Launched in October, it featured her in a double position alongside actors Kajol and Shaheer Sheikh. Whereas the movie acquired blended evaluations, Sanon’s efficiency was praised and so was her intense portrayal of home violence on display screen.
The curious case of Kapil Sharma’s present
As the top of the primary season of The Nice Indian Kapil Present was introduced within the first half of the yr, there have been studies stating that the present was axed because of low viewership. Nevertheless, the group denied the rumours saying that it was meant to be only a restricted episodes first season. Quashing the rumours additional, it returned with a second season just some months later in September.
Begin of a brand new collaboration
Filmmaker Karan Johar and producer Guneet Monga Kapoor joined palms to deliver some edgy content material to display screen, and inside a span of two months, they launched two initiatives this yr. Whereas their large display screen outing Kill acquired unanimous acclaim, on OTT too, they began the journey on a excessive withh Zee5’s Gyaarah Gyaarah, which turned the most-watched sequence on the platform, that includes actors Raghav Juyal, Kritika Kamra and Dhairya Karwa.
