International smartphone shipments grew by three % year-on-year for the October-December (This fall) interval in 2024, marking the fifth consecutive quarter of progress, in accordance with a brand new report by market analysis agency Canalys. Pushed by the recognition of the brand new iPhone 16 sequence, Apple secured the highest spot in This fall 2024 with 23 % market share. Samsung got here in second place, adopted by Chinese language smartphone manufacturers Xiaomi, Transsion Group and Vivo. Xiaomi is the one model to realize year-on-year progress amongst the highest three manufacturers.
Apple Dominated International Smartphone Market in This fall, 2024
In keeping with the newest report from Canalys, worldwide smartphone shipments elevated by three % to achieve 330 million models in This fall 2024. Shipments had been estimated to be at 1.22 billion models for the entire yr, with a 7 % year-on-year improve.
Apple emerged as the biggest contributor to worldwide smartphone shipments in This fall 2024 with a 23 % market share, in comparison with 24 % in Q3 2023. The iPhone maker gained from gross sales in India and Southeast Asia, sustaining its lead over Samsung for the second consecutive yr.
Canalys analyst Le Xuan Chiew predicts that Apple is predicted to realize progress, pushed by a refreshed portfolio, {hardware} upgrades and broader adoption of Apple Intelligence in 2025. The model seems to have benefited from the late Q3 launch of the brand new iPhone 16 sequence.
Samsung captured a 16 % market share, in comparison with a 17 % market share a yr in the past. Xiaomi maintained its third place with a 13 % market share in This fall 2024. The Chinese language smartphone maker is the one vendor within the prime three to see constructive progress regardless of the sluggish rise in world shipments. Canalys notes that growing presence within the house market and globalisation efforts helped Xiaomi.
Transsion, which incorporates manufacturers like Infinix, Tecno, and Itel, got here in fourth with eight % market share. Vivo was in fifth place with eight % market share.
The report credit intensive channel networks, aggressive merchandise, and efficient stock administration of Xiaomi Vivo, and Transsion for his or her double-digit progress. The analysis firm anticipate that it is going to be difficult to duplicate the market efficiency of 2024 in 2025.
“Final yr’s progress largely got here from stock replenishment by means of vendor and channels, and macroeconomic restoration in particular markets. Demand fluctuations and macro uncertainties stay key challenges. Distributors will focus extra on high-end merchandise, enhancing competitiveness by means of AI integration, product innovation and stronger advertising methods,” stated Canalys Senior Analyst Toby Zhu.
