New Delhi: Rashtriya Janata Dal (RJD) chief Lalu Prasad stirred up an issue together with his touch upon Prime Minister Narendra Modi’s household. He questioned the PM’s Hindu credentials and mocked him for not having his family. In response, BJP leaders modified their social media handles so as to add “Modi ka parivar” (Modi’s household). “My life is an open ebook… 140 crore individuals of the nation are my household. In the present day, crores of daughters, moms, and sisters of the nation are Modi’s household. Each poor particular person within the nation is my household. Those that have nobody belong to Modi and Modi belongs to them,” stated PM Modi. He stated that he cared for each poor particular person within the nation and people who had nobody.
BJP’s social media marketing campaign
This transfer by BJP leaders reminded lots of their “primary bhi chowkidar” marketing campaign in 2019, which was aimed to counter the allegations made by Congress. The Congress leaders had incessantly used the phrase “Chowkidar Chor Hai” to assault PM Modi from the election platforms. In response, Modi’s supporters had began writing “Principal Bhi Chowkidar” on social media, and this slogan had stayed on the lips of BJP leaders all through the Lok Sabha elections. Regardless of the controversies, BJP had received an even bigger mandate within the 2019 elections, rising their seats from 282 to 303.
BJP’s slogans over time
On Sunday, the Bharatiya Janata Social gathering (BJP) introduced its marketing campaign emblem, tagline, and theme music for the 2018 Lok Sabha elections, utilizing the slogan “Phir Ek Baar Modi Sarkar” (Modi as soon as extra) to hunt Prime Minister Narendra Modi’s second consecutive time period.
BJP’s slogans in 2014 included “Abki Baar Modi Sarkar” and “Bahut Hua Kisaano Pe Atyachar”. The slogans had appeared on metropolis billboards, newspapers, tv advertisements, and different locations, that includes Narendra Modi and different BJP leaders reminiscent of LK Advani and Amit Shah.
The phrase had turn into so standard that odd individuals had began making their slogans with “Abki baar Modi sarkar” on the finish.
Modi had additionally coined the time period “Acche Din Aane Wale Hai” as a key marketing campaign promise, promising pleased days to India’s aspirational voters. This phrase had particularly appealed to younger and first-time voters who have been wanting ahead to a brand new India with higher alternatives. The slogan had been plastered on each billboard and tv display, and Modi and BJP leaders had consistently promised “acche din”, making it one of the talked about mantras in 2014.
The BJP’s well-known 2014 pledge of “Sabka Saath, Sabka Vikas” stays a slogan for the occasion right this moment, because it tries to mission a extra inclusive picture within the 2019 Lok Sabha election. With this slogan, the BJP had dedicated to guide everybody alongside the trail of progress and prosperity.
A separate, catchy track based mostly on the identical advertising and marketing theme is scheduled to be launched in a number of days. Digital hoardings, show banners, digital movies, and tv commercials will all be launched in levels over the following few days.
