India smartphone shipments grew for the third consecutive quarter whereas the variety of 5G succesful smartphones additionally noticed ample progress, in response to a report by a market analysis agency. Vivo overtook Samsung as the highest model in Q1 2024, whereas Motorola’s latest inexpensive smartphones helped the corporate obtain the best progress amongst smartphone manufacturers in the identical interval. iPhone maker Apple grew 19 p.c yr on yr (YoY) in Q1 2024, whereas Samsung noticed its shipments decline, regardless of the introduction of latest fashions.
The variety of smartphones shipped in India crossed the 34 million mark in Q1 2024 because the market grew by 11 p.c YoY, in response to Worldwide Information Company’s (IDC) Worldwide Quarterly Cellular Cellphone Tracker. The report attributes the expansion to new smartphone launches, an increase in promotional actions, sale occasions, in addition to microfinancing schemes.
Within the first quarter of 2024, Chinese language smartphone maker Vivo reportedly overtook Samsung for the highest spot with new fashions in varied worth segments, whereas additionally promoting its merchandise through offline retail channels — it had a market share of 16.2 p.c. The South Korean model, alternatively, noticed its shipments decline 13.Three p.c YoY. regardless of the launch of latest fashions within the nation, in response to IDC.
Not like another smartphone model within the high 10 listing, Motorola reportedly noticed its market share in Q1 2023 (2.Four p.c) improve by 110 p.c YoY to 4.6 p.c in Q1 2024, on the again of inexpensive smartphones. The Lenovo-owned model, together with Poco and Vivo accounted for 65 p.c of the rise in smartphones shipped through on-line channels in Q1 2024.
Apple additionally noticed its share of shipments in Q1 2024 rise by 19 p.c YoY, with a median promoting worth of $953 (roughly Rs. 79,600) whereas the iPhone 15 and iPhone 14 comprised 56 p.c of its shipments in India. The market analysis agency attributes the corporate’s document first quarter to reductions on its smartphones, e-commerce offers, and financing presents.
| Manufacturers | Q1 2024 Market Share | Q1 2023 Market Share | 12 months on 12 months (YoY) Change |
|---|---|---|---|
| Vivo | 15.4% | 16.2% | 17.2% |
| Samsung | 20.1% | 15.6% | -13.3% |
| Xiaomi | 12.6% | 12.8% | 13.3% |
| Oppo | 11.6% | 10.2% | -1.8% |
| Realme | 9.3% | 9.8% | 17.3% |
| Apple | 6.8% | 7.3% | 19% |
| Poco | 3.8% | 5.9% | 72.2% |
| OnePlus | 6% | 5.1% | -5.4% |
| Motorola | 2.4% | 4.6% | 110% |
| Tecno | 3.4% | 2.9% | -5.7% |
| Others | 8.6% | 9.6% | 25.5% |
| Complete | 100% | 100% | 11.5 % |
Poco was behind manufacturers like Apple, Realme, Xiaomi and Oppo, however the firm had the next market share than OnePlus, Motorola, and Tecno. The truth is, Poco’s, market share in India grew by 72.2 p.c YoY to five.9 p.c, in response to IDC.
IDC’s report additionally highlights broader traits within the smartphone market alongside brand-related statistics. The common promoting worth of smartphones did not see a rise from $263 (roughly Rs. 22,000). Shipments within the mass finances section rose by 22 p.c YoY, whereas the entry degree section fell by 14 p.c YoY.
Alternatively, the entry-premium and mid-premium section elevated and declined by 23 p.c and 46 p.c, respectively. The section that noticed the best progress was the super-premium section (44 p.c YoY progress) whereas the premium section noticed its market share fall by 21 p.c as per the report.
“The primary few months of the yr have supplied momentum for the smartphone market in India. Nevertheless, the second half of the yr might be essential. IDC estimates a modest general annual progress within the mid-single digits for 2024,” IDC Affiliate Vice President (Units Analysis) mentioned in a ready assertion.
Earlier this month, a Counterpoint Analysis report revealed that the iPhone 15 Professional Max was the corporate’ best-selling smartphone in world markets in Q1 2024. As per the market analysis agency, 4 of the highest 5 smartphones had been latest iPhone fashions, whereas Apple and Samsung had been the one two smartphone manufacturers within the high 10 listing of smartphones that had been shipped globally in Q1 2024.
