Threads has crossed the 175 million consumer mark, a yr after the platform was launched as an alternative choice to X (previously generally known as Twitter). The microblogging service owned by Meta was launched on July 6 final yr. Meta CEO Mark Zuckerberg additionally revealed that India has emerged as one among its most lively markets. In an weblog publish printed on Thursday, the social networking large shared that Indian customers frequently use Threads to share their ideas and opinions on a big selection of subjects.
Whereas Meta introduced on Thursday that Threads has onboarded over 175 million month-to-month lively customers, it didn’t share the variety of its customers from India or different country-specific consumer statistics. The service now has 50 million matter tags, in response to the Fb mum or dad agency.
Indians amongst most lively customers on Threads
In line with particulars shared by Meta on Thursday, Indian customers had been among the many most lively on Threads. The platform has additionally outlined standard subjects of engagement and discussions on the microblogging platform.
Subjects round movies, tv, OTT content material, and sports activities garnered most engagement from Indian customers on Threads. As well as, conversations round celebrities additionally fetched consideration from customers within the nation.
Meta additionally notes that on Threads customers from India usually tend to tag one other account of their posts and add video clips to the content material, in comparison with customers from different international locations.
Meta added a definite point out concerning the craze of cricket in India, which finds its option to social networking apps like Threads, within the backdrop of nationwide and worldwide matches, together with the IPL, the T20 Cricket World Cup, IPL, and Girls’s Premier League 2024.
Content material creators from India are additionally exploring Threads, Meta claimed.
“We have seen creators utilizing Threads to publish a few totally different curiosity space or area of interest,” its publish mentioned, mentioning that vogue, memes, and diary entry format of content material is turning into standard on Threads from India.
Threads marks one-year anniversary
Meta CEO Mark Zuckerberg launched Threads on July 6 final yr and the platform was designed as a microblogging service, very similar to its competitor X, at present owned by Elon Musk.
Zuckerberg had tied Threads to Instagram at launch, on condition that the latter reportedly has an estimated 2.Four billion lively customers. This helped the app achieve numerous customers when it was launched.
In line with information on Google Play as of Thursday, Threads has been downloaded over 100 million occasions on Android units. The app has a of 4.2-star score (out of 5 stars), primarily based on greater than 500,000 opinions.
The corporate has additionally been rolling out new options regularly. In Might, the platform was up to date with multi-column feeds on the desktop model of Threads.
Threads can also be testing an computerized archiving characteristic for posts to assist customers cover earlier posts.
