Bharti Airtel will exit from music vertical and shut down its Wynk Music app, in accordance with sources.The knowledge was confirmed by an Airtel spokesperson a number of hours after the corporate introduced coming into right into a strategic partnership with iPhone maker Apple for video and music streaming. The corporate will take in all Wynk Music staff.
“Airtel is planning to shut Wynk Music within the subsequent couple of months. It’s going to take in all the workers into the corporate,” a supply advised PTI.
When contacted, the Airtel spokesperson confirmed the event.
Airtel launched Wynk Music app in 2014 and has an estimated subscriber rely of over 100 million.
“We will affirm that we are going to sundown Wynk Music and all Wynk music staff shall be absorbed inside the Airtel ecosystem,” the spokesperson mentioned.
The corporate has entered into an settlement with Apple to supply entry to Apple Music with particular provides to its prospects who use iPhone.
“Airtel customers could have entry to Apple Music. Moreover, Wynk Premium customers will obtain unique provides from Airtel for Apple,” the spokesperson mentioned.
Earlier within the day, Airtel mentioned it introduced that Apple TV+ — the video content material platform from Apple — shall be accessible via its video streaming platform Xstream and Apple Music for Wynk Music premium customers later this 12 months.
Now, Airtel will present particular provides on Apple Music to its prospects who use iPhone.
Airtel’s business-to-customer portfolio comprising Airtel Wynk, Airtel Thanks, and Xtream has over 220 million lively customers.
