Amazon and Common Music Group (UMG) introduced the growth of their partnership on Monday. Amongst different matters, the 2 entities highlighted that the collaboration will deal with the development of artist-centric rules together with elevated fraud safety. Whereas each the businesses had a collaborative settlement in place, the brand new partnership expands its scope and contains product innovation, unique content material rights with UMG artists, in addition to a hollistic coverage to handle the difficulty of illegal synthetic intelligence (AI) content material within the music business.
Amazon and UMG to Deal with AI Points in Music Trade
In a press launch, UMG introduced an expanded collaboration with Amazon that addresses a number of points within the music business, together with AI-generated content material which mimics the voice and likeness of an artist. In a joint assertion, the businesses highlighted a “shared dedication” to advance and safeguard human artistry.
“UMG and Amazon may even work collaboratively to handle, amongst different issues, illegal AI-generated content material, in addition to defending towards fraud and misattribution,” the assertion added.
Deepfakes or AI-generated music that resemble the voice and mannerisms of artists is a rising drawback within the music business. Final yr, an AI-generated tune referred to as Coronary heart on My Sleeve that includes the voices of Drake and The Weeknd was launched on Spotify, Apple Music, and different music streaming platforms. The tune shortly rose by the charts as listeners and platform believed it to be an genuine tune. Nonetheless, it was faraway from the platforms after it was identified to be created utilizing AI.
That is one among many such examples the place dangerous actors have used AI instruments to generate music within the likeness of standard artists to generate income. Since AI-generated music is a legally gray space, authorities haven’t been capable of take sturdy measures to guard artists to this point.
Within the announcement, UMG and Amazon acknowledged the disruption of AI-generated content material and have acknowledged the need to collaborate to develop progressive merchandise to determine and flag artificial content material on Amazon’s platform.
Notably, earlier this yr, Meta signed an identical growth of settlement to handle unauthorised AI-generated content material to guard human artists and songwriters. The announcement, nevertheless, didn’t reveal additional particulars on the steps the businesses plan to take to minimise the chance of music deepfakes.
