Amazon is reportedly engaged on integrating synthetic intelligence (AI) capabilities inside its cloud-based voice assistant, Alexa, however customers might need to pay extra earlier than they will avail of its providers. The Seattle-based tech big has been planning to boost the capabilities of its digital voice assistant since 2023, prone to not fall behind the likes of OpenAI’s ChatGPT and Google’s Gemini. However a brand new report now highlights that whereas Alexa may get smarter, it won’t be bundled with the usual Amazon Prime subscription.
Amazon to make Alexa smarter
Final month, Amazon printed a submit in its newsroom titled “CEO Andy Jassy’s 2023 Letter to Shareholders”. The lengthy submit detailed the tech big’s imaginative and prescient for the following monetary 12 months and techniques that it plans to implement to remain forward of the curve. Within the submit, the CEO said that the corporate was engaged on constructing “an much more clever and succesful Alexa”.
It’s believed that the corporate might leverage its in-house Titan household of enormous language fashions (LLMs) that it has been engaged on for some time. A few of the launched AI fashions additionally include multimodal capabilities, making them the appropriate match for a service like Alexa. Nonetheless, Amazon is preserving the potential new options of Alexa beneath wraps for now.
Some rumours recommend that Alexa might get a greater conversational functionality rivalling GPT-4o or Gemini 1.5 Professional. Additional, it might additionally change into extra environment friendly at dealing with sophisticated duties and understanding instructions given in contextual language.
AI-powered Alexa might require one other subscription
At current, entry to the essential functionalities of Alexa is free and anybody can entry it. A few of its extra premium use instances may require an Amazon Prime subscription (for Prime Music, Prime Video, and extra). Nonetheless, in line with a report by CNBC, the corporate may put the AI-powered capabilities of Alexa behind one other subscription.
Citing folks conversant in the matter, the report claimed that Amazon will not be contemplating bundling the upgraded Alexa with the Prime subscription. The explanation behind this resolution is that operating servers for AI computing might be costly. As per the report, the tech big could be shelling out about $0.02 (roughly Rs. 1.50) per question, which might add up rapidly. Consequently, internally a value level of $20 (roughly Rs. 1,770) a month has been thought of. Nonetheless, the corporate has reportedly not reached any conclusions but.
