Bewakoof, the favored Indian attire model, has collaborated with Google Cloud to deliver the latter’s generative synthetic intelligence (AI) and machine studying capabilities to its platform. The Indian model unveiled the partnership on the Google Cloud Summit India, 2024. Bewakoof mentioned it’s utilizing applied sciences equivalent to Gemini AI to allow the creation of latest content material, together with textual content, pictures, and code for the platform. One explicit user-focused characteristic will probably be an AI T-shirt designing device that lets customers generate customized art work.
Bewakoof groups up with Google Cloud
Google Cloud is providing its generative AI tech stack to the Indian attire model to not solely introduce new options for customers but additionally to construct new capabilities for the platform. The corporate will use instruments to analyse developments, buyer preferences, and different knowledge to generate revolutionary T-shirt designs.
One of many user-oriented options, an AI-powered picture technology device that lets customers generate T-shirt designs utilizing textual content prompts, is presently reside on Bewakoof’s platform. In a submit on X (previously generally known as Twitter), the model posted a brief video highlighting the characteristic. The platform lets each person have 40 makes an attempt to generate designs, which might then be added to a T-shirt with a color and match of their desire. Customers can even tweak the AI device by choosing from completely different types and palettes urged on the immediate display screen.
In our testing of the characteristic, we discovered the T-shirts designed by AI had been priced at Rs. 549. Nonetheless, the costs might differ primarily based on T-shirt measurement and the complexity of the design. Notably, Bewakoof is a part of TMRW Home of Manufacturers, an Aditya Birla Group enterprise.
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