LUCKNOW: The Ram temple, Modi’s charisma, Yogi’s magic, the organisational expertise of its leaders, the loyalty of ‘labharthis’ (beneficiaries of presidency schemes), deal with OBCs and the bulldozer politics — that is the BJP’s recipe for the 2024 Lok Sabha polls with its social media group garnishing it frequently.
At the same time as Prime Minister Narendra Modi’s charisma and Yogi Adityanath’s recognition proceed to be the BJP’s mainstay in politics, the get together is including on elements to make sure that it maintains its profitable run in Uttar Pradesh within the normal elections. The get together is aware of that with 80 seats, Uttar Pradesh will play an important function within the formation of the subsequent authorities.
BJP cadres are assured that Yogi Adityanath’s rising stature as a Hindu chief, his powerful picture as an administrator and his all-pervasive charisma alone will guarantee a convincing victory for the BJP within the 2024 Lok Sabha polls. After the 2022 meeting win, it’s the Yogi issue that has been working additional time in by-elections and the latest municipal polls, to make sure a sweeping win for the BJP.
The BJP in Uttar Pradesh, to date, has just one technique and that’s to maintain the cadres mobilized for elections and to revisit every sales space with common frequency. “We’ve got charismatic leaders like Modi and Yogi and all we have to do is stop our foot troopers from turning into complacent. Our ‘panna pramukhs’ and vistaraks’ are on the job and our leaders are engaged on the seats the place the get together appears comparatively weak,” stated a celebration functionary.
On the organisational entrance, there’s a robust buzz that Sunil Bansal, who had labored magic in earlier elections in UP, has been requested to take cost of the state forward of the 2024 elections. Bansal is aware of the dynamics of the state just like the again of his hand and is accustomed to the cadres. He may play a key function within the choice of candidates for 2024 in UP.
The BJP, in the meantime, can also be making ready to alter candidates so as to counter the anti-incumbency issue. Celebration sources declare that some candidates could also be dropped for having crossed the age bar of 70 plus whereas others might not get tickets for under-performing of their constituencies.
For the BJP, the tone of the marketing campaign will spotlight the failures of the opposition (learn Congress), nepotism, corruption and nationalism — quite, lack of it. A fragmented opposition will solely make issues simpler for a saffron wave in 2024.
The BJP is specializing in the ‘labharthi’ (beneficiaries) vote financial institution of which the minorities and Dalits kind a big chunk. “These are the teams which have benefitted from the schemes of the Central and state governments and we’re reaching out to them. It’s not a query of caste or faith however a query of have-nots receiving advantages,” the get together functionary stated.
For the center class and the higher castes, Yogi’s bulldozer marketing campaign towards the mafia can even be part of the get together’s election technique. “Merchants and builders are now not complaining of extortion and land will not be being usurped by the mafia. This will likely be used to benefit within the marketing campaign,” the functionary added.
The BJP, regardless of the elements weighing in its favour, will not be permitting complacency to creep in. The get together has already introduced again its estranged ally — the Suheldev Bhartiya Samaj Celebration (SBSP) – and in addition leaders like Dara Singh Chauhan who had left the get together final yr.
SBSP chief Rajbhar is now singing paeans to the BJP which can also be assured of creating inroads in OBC votes, notably in jap UP. The get together’s social media group is being rebooted to problem the opposition and counter the critics. As for star campaigners, the BJP will not be wanting in the direction of movie stars and cricketers.
“Who wants celebrities when we have now Modi and Yogi. Yeh dono hello kafi hain?” stated the functionary.
