The Ministry of Shopper Affairs on Tuesday introduced a partnership with tech firm Meta to launch a client consciousness marketing campaign known as “Be an Empowered Shopper” aimed toward enhancing digital literacy and safety for on-line shoppers.
The initiative, unveiled by Shopper Affairs Minister Pralhad Joshi and Meta’s Chief International Affairs Officer Joel Kaplan, will function underneath the federal government’s current “Jago Grahak Jago” (Wake Up Shopper) marketing campaign framework, an official assertion stated.
“Shopper consciousness is essential to a sustainable and safe digital expertise,” Joshi stated on the launch occasion, including that the collaboration would lengthen the division’s client safety efforts to distant areas of the nation.
The joint marketing campaign will give attention to educating Indians about recognising on-line threats and selling higher digital security habits, together with utilizing sturdy passwords, verifying on-line info, and reporting suspicious exercise.
In the course of the announcement, the minister additionally revealed a separate AI-driven challenge developed with IIT Bombay and supported by Meta.
The initiative leverages Meta’s Llama 2 language mannequin to create “GrahakNyay”, a consumer-focused chatbot designed to enhance entry to details about client rights and streamline the grievance submitting course of.
Shopper Affairs Secretary Nidhi Khare stated the chatbox will guarantee seamless grievance submitting and determination of grievances.
“At Meta, we expect AI may also help individuals shield themselves and learn. By making AI extra accessible, we hope to enhance client consciousness, streamline redressal processes, and equip individuals with the information they should make knowledgeable decisions on-line,” Kaplan stated.
The partnership comes amid ongoing efforts by India’s client safety authorities to deal with rising challenges within the digital market, together with deceptive commercials, unfair commerce practices, and client vulnerability in e-commerce transactions.
(This story has not been edited by NDTV employees and is auto-generated from a syndicated feed.)
