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Merchandise numbers typically face criticism, with many arguing that their lyrics objectify girls and perpetuate misogynistic views. Nonetheless, director Amar Kaushik, whose movie Stree 2 options an merchandise quantity, Aaj Ki Raat, with feminist undertones, feels they could be a gadget to serve the movie’s message whereas taking the narrative ahead.
Kaushik believes it’s doable to ship a “masala movie with an merchandise track” whereas sustaining considerate content material within the lyrics. He factors out that when one makes a big-budget movie, it is very important ship a “full bundle”. He, nevertheless, says that “one should concentrate on what one wish to say”.
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“There’s no denying that folks come to theatres to look at merchandise songs. Nonetheless, I wished to make sure it served the storyline with out compromising on high quality or respectfulness. Logon ko lagta hai merchandise track hai toh gande bol hello hone chahiye however I used to be clear that whereas the track needs to be entertaining and match the movie, it ought to have significant lyrics,” says the 41-year-old, who has directed motion pictures reminiscent of Bhediya (2022) and Bala (2019).
He provides, “My transient was very clear, let’s not go under the belt as a result of that’s not what the movie is. Kuch cheezo mein movie politically right honi chahiye. Aap bolo aap jo bolna chahte ho aur aadaein bhi honi chahiye lekin jab aap lyrics suno toh lage ki ‘yeh toh badi baat bol di hai’, aisa baad mein samajh ayega.”
Ask him if he’s ever felt involved that his message would possibly get overshadowed by the catchy beats, dance strikes, and the flashy visuals of the merchandise quantity, making it tougher for the viewers to really join with what he’s attempting to convey and Kaushik replies, “Agar fundamental isiko bhajan ki tarah bolunga toh koi sunega bhi nahi. Jisko samajhna hai, wohi samajhta hai. Jisko nahi samajhna hai, usko aap samjha nahi sakte.”
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Is that this refined messaging his manner of difficult patriarchy? Kaushik says, “If you happen to have a look at the movies I’ve directed carefully, in it, girls have company,” including “Fundamental behno ke saath bada hua hu and fundamental dekha hai unka battle. Woh sab kuch aapke zehen mein hota hai after which when you find yourself making a movie you can not painting it (girls’s struggles) as ‘regular’.”
On being requested in regards to the female spirit messaging in his movie the place the folks of Chanderi remorse sending away Stree and trendy ladies who don’t dwell by the foundations of patriarchy face sarkata’s ire, Kaushik additional factors out, “Every of my movies carries a message, and I all the time ask myself, “What does this story convey? Why ought to folks watch it?” The primary a part of Stree ended with the road ‘O Stree Raksha Karna,’ and we noticed how the ladies of Chanderi started adapting to trendy know-how. However, kahi na kahi koi aisa mard hai, aisi soch hai jo bol rahi hai mujhe aisi auratein nahi chahiye samajh mein, jo humse aagey jaye, humse aagey badhey. I name folks with such mindset ‘sartaka’.”
He provides, “Our purpose was to deal with this challenge subtly with out making it the central theme of the movie, as overtly preachy messages typically don’t resonate with audiences. We wished to make sure that the movie remained partaking and entertaining whereas delivering its message within the backdrop. As a filmmaker and as an individual, I try to convey significant narratives by my work, and I’m happy that I’ve managed to attach with the viewers on this manner.”
Speaking about his the field workplace success of Stree 2, Kaushik says it definitely is a validation for the exhausting work the staff put it. “It’s fantastic to see the popularity to your exhausting work. Whereas I wasn’t apprehensive about different movies (Khel Khel Mein and Vedaa) releasing on the identical date as Stree 2, given the vacation and prolonged weekend, the overwhelming response has been extremely motivating. It conjures up me to lift the bar and convey even higher tales to the display,” he wraps up.
