GHAZIABAD, July 5 (AP) — The extreme heatwave in Ghaziabad over the previous few months has pushed residents to eat practically Rs 400 crore price of beer, in accordance with the excise division. Officers attribute this record-breaking gross sales determine to the intense temperatures and steady costs.
The Nationwide Capital Area, together with Ghaziabad, skilled extreme warmth, prompting folks to hunt numerous methods to chill down. Whereas many turned to conventional summer time drinks like lemonade, lassi, and buttermilk, a major variety of Ghaziabad residents opted for alcoholic drinks, particularly beer, resulting in substantial income for the excise division.
From April to June 2024, beer fanatics in Ghaziabad consumed a formidable Rs 397.16 crore price of beer, marking a 106% enhance in comparison with the identical interval final 12 months. The sale of beer cans noticed a good greater surge, with a 116% enhance. Final 12 months, 11.5 million cans had been offered, whereas this 12 months, the determine jumped to over 13.three million cans.
Regardless of the rising temperatures inflicting discomfort, many discovered respite and pleasure in beer. The excise division, benefiting from this development, recorded important income positive aspects throughout these three months.
Rakesh Kumar, the district excise inspector, confirmed that the unprecedented gross sales had been largely as a result of relentless warmth and steady beer costs. He famous, “The info clearly exhibits that the extraordinary warmth and no value hike had been the first causes for the distinctive income of Rs 397 crore.”
The excise division’s substantial income from beer gross sales through the heatwave highlights how excessive climate situations can impression shopper behaviour and native economies.
