NEW DELHI: In a major transfer that indicators the Bharatiya Janata Social gathering’s (BJP) nuanced technique for the upcoming 2024 Lok Sabha elections, Prime Minister Narendra Modi’s current go to to Thrissur takes centre stage. The rally, named “Sthree Shakthi Modikkoppam (Lady Energy with Modi) Mahila Sangamam,” not solely showcased the Prime Minister’s private reference to the plenty but in addition marked a pivotal shift within the BJP’s focus in the direction of securing the essential help of ladies voters. Because the ruling BJP gears as much as launch its Lok Sabha election marketing campaign in Kerala, this go to turns into a cornerstone within the social gathering’s outreach, particularly following the passage of the Girls’s Reservation Invoice in Parliament in the course of the Particular Session in September 2023.
It’s aptly clear that the Bharatiya Janata Social gathering (BJP), led by Prime Minister Narendra Modi, is intensifying efforts to safe the essential help of ladies voters because the 2024 Lok Sabha elections loom on the horizon. Current victories in Rajasthan, Chhattisgarh, and Madhya Pradesh underscore the BJP’s formidable political prowess, however the upcoming problem calls for a extra nuanced method, recognizing the rising affect of ladies within the electoral panorama.
BJP’s Shocking Benefit Amongst Girls Voters
Historically related to muscular Hindu nationalism, the BJP is efficiently shedding its stereotypical picture, gaining a notable benefit amongst ladies voters. Current polls reveal a outstanding 7 and 12 proportion level gender lead over opponents in Madhya Pradesh and Uttar Pradesh, respectively. This shift isn’t confined to the poll field; it extends to lively participation in electoral occasions, rallies, and sustained engagement, showcasing a major enhance in ladies’s involvement with the BJP.
Welfare Schemes: A Sport-Changer For Girls’s Empowerment
Central to the BJP’s success is its focused method towards women-centric welfare schemes. The Ujjwala cooking fuel subsidy serves as a template, creating a brand new constituency of ladies beneficiaries or “labharthis.” The Modi authorities has pioneered women-focused initiatives, emphasizing their implementation and affect.
Notable Amongst These Are:-
Reservation for Girls: A Pledge for Gender Justice
The proposal to order 33% of seats within the Lok Sabha and state assemblies, akin to the triple talaq ordinance in 2019, showcases the BJP’s dedication to gender justice. This transfer is poised to be a key spotlight within the 2024 election marketing campaign.
Transformative Schemes Benefiting Thousands and thousands
Initiatives just like the Ujjwala Yojana, Jan Dhan accounts, specialised mounted deposit schemes, MUDRA loans for ladies entrepreneurs, and Mission Poshan have considerably improved the lives of ladies throughout the nation. Every scheme addresses particular wants, from decreasing kitchen air pollution to offering houses by way of PM Awas-Gramin Yojana.
Girls-Centric Initiatives Past Elections
The Swachh Bharat Mission, Pradhan Mantri Ujjwala Yojana, and Jal Jeevan Mission are positioned as schemes safeguarding ladies’s dignity, well being, and well-being. These initiatives resonate with ladies voters, addressing their each day challenges and enhancing total residing circumstances.
Girls’s Voting Energy: A Rising Power
The affect of ladies voters has been steadily rising, surpassing male voter turnout for the primary time within the 2019 Lok Sabha elections. The variety of ladies voters elevated by 5.1% within the three years resulting in 2022, highlighting a constructive development in ladies’s lively participation within the electoral course of.
PM Modi’s Contact Of Empathy
Prime Minister Modi’s current visits to Kerala’s Thrissur and Ayodhya, the place he engaged with ladies beneficiaries of schemes like Ujjwala, exemplify a personalised method. The “Sthree Shakthi Modikkoppam (Lady Energy with Modi)” rally in Kerala and the go to to Meera Majhi’s house underscore the BJP’s dedication to connecting with ladies voters at a grassroots stage.
Complete Girls-Centric Initiatives By the BJP Authorities
The BJP’s deal with women-centric schemes extends past electoral features, encompassing:
Swadhar Greh Scheme: A help system for ladies going through troublesome circumstances.
Working Girls Hostel Scheme: Offering protected lodging with daycare amenities for working ladies.
Mahila Shakti Kendra (MSK): Empowering rural ladies by way of group participation.
Pradhan Mantri Matru Vandana Yojana (PMMVY): A conditional money switch scheme for pregnant and lactating moms.
‘Mission Shakti’: An built-in ladies empowerment program in a mission mode.
Because the BJP strategically leverages women-centric insurance policies and initiatives, the 2024 Lok Sabha battle unfolds as a vital take a look at of the social gathering’s skill to safe and keep the help of this more and more influential demographic.
