Google is reportedly engaged on a brand new function that can assist builders showcase their apps and their capabilities in a brand new house. The tech large is alleged to have shared its plans with third-party app builders on the Google I/O 2024 occasion throughout a session. This new function will create a brand new floor the place customers will have the ability to see content material from apps and expertise them. The corporate reportedly believes this will drive engagement and assist customers discover their manner again to forgotten apps.
In keeping with a report by TechCrunch, Mekka Okereke, the Common Supervisor of Apps for Google Play defined this new strategy to a choose group of app builders throughout its occasion. Okereke reportedly stated, “This new floor will robotically manage the perfect and most prevalent content material from apps already put in by customers on their Android telephone, and it allows cross-app continuation journeys for almost each app class.” He additional defined that this expertise could be full-screen content material that could possibly be launched with a single faucet and would showcase immersive experiences akin to probably the most integral content material from put in apps.
Breaking it down, this new function seems to be an area both throughout the Google Play Retailer or on customers’ house screens (much like Google Uncover which exists on the left aspect of the house display on some Android smartphones). In these areas, the tech large will showcase content material from completely different apps and create immersive experiences. The report highlighted an instance the place customers can see a pair of white sneakers and click on on it to instantly go to the app and make the acquisition.
Notably, this isn’t an app discovery function as it’s designed for the apps {that a} person already has put in on their gadget however has not interacted with shortly. The immersive content material is aimed to remind them of what they’re lacking and lure them again to the app. Whereas Google has not revealed how precisely it needs to include this function, however its description makes it look like an interactive advert, which can not please many customers.
Presently, the function is proscribed to some builders Google is partnering with. They are going to reportedly be given entry to its Interact SDK toolkit to create content-led experiences which is able to then be showcased by the Android maker. Customers will doubtless not see them until later this yr. As per the report, a number of the widespread app builders which have partnered with Google embody Spotify, Prime Video, Reddit, Uber Eats, YouTube, McDonald’s, Google Maps, and extra.
For the most recent tech information and evaluations, observe Devices 360 on X, Fb, WhatsApp, Threads and Google Information. For the most recent movies on devices and tech, subscribe to our YouTube channel. If you wish to know all the things about high influencers, observe our in-house Who’sThat360 on Instagram and YouTube.
