High promoting company GroupM has advised its shoppers that it not considers Twitter to be “excessive threat” and is “cautiously optimistic” concerning the appointment of Linda Yaccarino as its new chief, the Monetary Occasions reported on Friday.
After spending a number of years at NBCUniversal to modernize the promoting enterprise, Yacarino will take over the social media platform, which has been tormented by challenges and a heavy debt load.
WPP-owned GroupM labeled Twitter a “excessive threat” platform for promoting after Elon Musk’s takeover final 12 months. It flags a spread of points, together with a spate of Twitter executives quitting or being fired and a wave of high-profile impersonations, which raised considerations about Twitter’s skills to adjust to Federal Commerce Fee orders, varied media stories indicated.
GroupM was holding again till it “returned to regular” by way of the quantity of dangerous content material on the platform, which had elevated after the acquisition, the FT reported.
The group has been ready for Musk to re-establish his senior management group and work with Twitter to enhance “model security”.
Final 12 months, Twitter laid off half its workforce however stated the cuts to the group chargeable for curbing the unfold of misinformation had been minimal, as advertisers pulled prices amid considerations about content material moderation.
GroupM and Twitter didn’t instantly reply to a request for remark.
.
