With this Viacom 18 has created a close to monopoly within the Indian cricket broadcasting sphere.
How was the bidding performed?
three Key Factors:
– The BCCI had opted for an e-auction for the bilateral media rights
– The bottom value was of Rs 25 crore for India digital and remainder of world TV & digital rights and Rs 20 crore for India tv rights, persevering with the pattern from IPL media rights public sale.
– This introduced the mixed rights worth to INR 45 crore per sport for a complete of 88 matches for the 2023-28 cycle.
What have been the ultimate profitable bids?
three Key Factors:
– Viacom 18’s cumulative bid was price roughly Rs 5963 crore for the time interval of 2023-28
– Within the digital spectrum Viacom 18 bid – Rs 3101 crore (roughly)
– Within the linear TV spectrum the profitable bid was of Rs 2862 crore
1 Perception:
BCCI had invited separate e-bids for each linear (TV) and digital for greatest value discovery and never surprisingly Digital rights have been dearer and attracted larger bids.
How a lot will BCCI earn per match as per the brand new deal?
three Key Factors:
– India will likely be taking part in 88 worldwide video games throughout three codecs together with 25 Exams, 27 ODIs and 36 T20Is with per match worth of the deal standing round Rs 67.76 crore.
– That is practically Rs 7.76 crore greater than final cycle’s Rs 60 crore per match worth.
– Nevertheless the BCCI general earned extra money within the final rights cycle as a result of that had extra variety of matches (102) versus the 88 video games that will likely be performed within the 2023-27 media rights cycle. This implies the BCCI will get Rs 175 crore lower than the Rs 6138 crore it earned within the final cycle
1 Perception:
Trying on the prevailing market sentiments, it’s not a foul value to fetch because the per match valuation has elevated. One must think about that solely marquee Take a look at matches and collection in opposition to England and Australia will fetch first rate commercial income. For matches in opposition to different nations, it’s only the T20 format which is the money cow.
Viacom 18 snatches rights away from Star India
three Key Factors:
– Disney Star had bagged the tv and digital rights for the 2018-23 cycle for Rs 6138 crore.
– Earlier than that Disney Star had grabbed the rights for the 2012-18 cycle of broadcasting Indian cricket within the nation for Rs 3851 crores.
– Viacom18, a relative newcomer within the broadcasting world via its TV channel – Sports activities18 and digital platform – Jio Cinema, can also be the holder of TV and digital rights of the Ladies’s Premier League (WPL) until 2027. It additionally has the rights of the Cricket South Africa matches to be proven in India from 2024-31.
1 Perception:
– India will play in opposition to Australia in 21 video games and will likely be pitted in opposition to England in 18 matches throughout all three codecs in the course of the subsequent 5 years. Viacom 18 will likely be hoping to rake in substantial promoting income from these excessive profile matches
Workforce India (Getty Photographs)
What precisely are these rights for and what is the scale up?
three Key Factors:
– These rights are for all India cricket that’s held within the nation – worldwide and home
– IPL rights will not be included on this
– The common per-match price now stands at Rs 67.75 crore. That is virtually 13% greater than Rs 60 crore Star India was paying within the final rights cycle.
1 Perception:
Viacom 18 has now entered the cricket broadcast area in a giant means. They’ve established themselves as severe rivals and will likely be trying to make extra inroads sooner or later. They have already got the digital rights for the boys’s IPL for the Indian subcontinent which they bagged at a bid of Rs 23,758 crore for 410 matches. Additionally they have the rights for Australia, New Zealand, Singapore, Caribbean, South Africa, Sub Saharan Africa, UK, Eire and Continental Europe rights.
When do Viacom 18’s rights start?
three Key Factors:
– Viacom18’s cycle of displaying India’s matches will start with the subsequent collection the Indian males’s group performs at residence
– This would be the three-match ODI collection in opposition to Australia from September 22-27
– This will likely be a preparatory collection earlier than the Males’s ODI World Cup
Workforce India residence matches, IPL (digital), Ladies IPL, Olympics 2024, SA residence matches 2024, T10 League, Highway Security World Sequence, SA20, NBA, Serie A, La Liga, Ligue1, and Diamond League
BCCI Reactions:
“Congratulations @viacom18 for profitable the @BCCI Media Rights for each linear and digital for the subsequent 5 years. India Cricket will proceed to develop in each areas as after @IPL and @wplt20, we prolong the partnership @BCCI Media Rights as nicely,” BCCI secretary Jay Shah stated on ‘X’, previously twitter.
“Additionally, a giant thanks to @starindia @DisneyPlusHS in your assist over time. You performed a key function in making India Cricket attain its followers throughout the globe,” added Shah, additionally the President of the Asian Cricket Council (ACC).
What Broadcasting Trade Sources are Saying:
“With IPL digital rights being purchased by Viacom for Rs 26,000 crore plus, they now have virtually all of the excessive profile cricket properties save IPL linear (TV) and ICC occasions.”
(With inputs from Businesses)
