HP introduced Monday it was rebranding its client and industrial PC portfolios in a bid to streamline its product choices. Underneath the rebranding initiative, HP’s client PC lineup will now include a single prefix, “Omni,” adopted by a signifier representing the product class. All laptops will carry the “OmniBook” moniker, whereas all-in-one desktops will tackle the “OmniStudio” branding. Conventional desktops, however, will likely be known as “OmniDesk.” HP additionally introduced the evolution of its industrial PC manufacturers to HP EliteBook and HP ProBook.
Whereas the corporate’s client laptops will tackle the “OmniBook” prefix, its gaming laptops will proceed to launch below the prevailing Omen model, HP confirmed in a press launch.
Along with the buyer portfolio, HP confirmed that it was streamlining the naming conventions for its industrial PC manufacturers, HP EliteBook and HP ProBook, to attain a “extra cohesive and constant portfolio.”
Alongside the branding adjustments, every HP gadget will now embrace a quantity in its branding to determine hierarchy of merchandise. Decrease-end merchandise within the portfolio will start with the quantity ‘2′ and can go up until ‘10′, represented by an “X”. HP stated that client PCs will carry odd numbering (3, 5, 7), whereas industrial PCs will include even numbers (2, 4, 6, 8) of their names.
“The numbering system will assist clients rapidly perceive the hierarchy of the portfolio, with greater numbers indicating elevated efficiency and superior options,” HP stated.
HP’s high-end premium choices, however, will include the “Extremely” moniker as an alternative of a quantity. Moreover, the corporate may even utilise descriptive modifiers to determine distinction between completely different type elements, equivalent to “Fold” for twin screens and “Flip” for convertible PCs.
The corporate additionally launched a brand new emblem for its AI PCs. The HP AI Helix emblem will likely be current on the corporate’s AI-powered PCs, which can include options equivalent to HP AI Companion and Poly Digital camera Professional. The corporate additionally stated its AI PCs will likely be outfitted with safety towards AI-generated threats.
