India’s smartphone market might cross the $50 billion (roughly Rs. 4.2 lakh crore) mark in 2025 and attain its highest-ever valuation, in line with claims by a market analysis agency. This development is reportedly being pushed by a value-centric method adopted by authentic tools producers (OEMs), together with a growing desire in Indian shoppers for premium units with greater specs. General, the nation’s smartphone market is anticipated to witness a rise of 6 p.c year-on-year (YoY).
Indian Smartphone Market 2025 Predictions
In keeping with insights shared by market analysis agency Counterpoint Analysis within the India Smartphone Outlook report, the retail common promoting value (ASP) of the Indian smartphone market might cross the $300 (roughly Rs. 26,000) mark for the primary time in 2025. That is stated to result in a notable milestone which is able to end result within the total valuation of the market reaching $50.Three billion (roughly Rs. 4.Three lakh crore). Notably, the market was valued at $37.9 billion (roughly Rs. 3.2 lakh crore) in 2021, highlighting a pointy development within the demand for smartphones within the nation.
Predicted Progress of Indian Smartphone Market in 2025
Photograph Credit score: Counterpoint Analysis
As per the report, shoppers now favor to go for units within the now-highly aggressive premium (>Rs. 30,000) and ultra-premium segments and types like Apple and Samsung are main this shift. The Cupertino-based know-how large is anticipated to see a excessive demand for its Professional fashions pushed by two causes — native manufacturing and decreased price. In the meantime, Samsung’s value-focused technique can also reportedly assist the corporate in promoting extra units, particularly its flagship Galaxy S sequence.
The evaluation predicts that OnePlus additionally goals to extend its market share within the ultra-premium section (>Rs. 45,000) courtesy of the launch of the upcoming OnePlus 13 on January 7. The China-based OEM additionally not too long ago addressed considerations associated to inexperienced line points on shows which is reported to have affected its market efficiency earlier this yr. It now presents a lifetime guarantee as a worry-free resolution.
Then again, manufacturers which have choices within the reasonably priced class (Rs. 30,000-Rs. 45,000) corresponding to OnePlus, Oppo, and Vivo are reported to be attracting shoppers with superior digicam methods and refined designs. In the meantime, the premium section is usually recommended to exceed 20 p.c market share in 2025.
