Apple witnessed a file variety of unit shipments in India in 2024, based on a report by a market analysis agency. Total, smartphone shipments in India grew 4 p.c year-over-year (YoY) in 2024, reaching a complete of 151 million models. The expansion was reportedly a results of a powerful first-half efficiency with a seven p.c progress, which compensated for a slower two p.c progress within the second half. The report additionally acknowledged that shipments to offline and on-line channels respectively grew by 4 p.c YoY, at par with the general progress.
Indian Smartphone Shipments Witness Four P.c Progress YoY in 2024
Based on an Worldwide Information Company (IDC) report, the YoY lowered smartphone shipments progress in 2024 was the results of a cyclical dip within the fourth quarter of the 12 months, the place 36 million models had been shipped, posting a decline of three p.c. Regardless of the 4 p.c progress, the common promoting value (ASP) of handsets reached a brand new excessive of $259 (roughly Rs. 22,470) within the earlier 12 months.
The entry premium phase of $200 to $400 (roughly Rs. 17,350 to Rs. 34,700) grew by 35.three p.c YoY in 2024 and occupied a 28 p.c share of the market, up from 21 p.c in 2023. Alternatively, the premium phase of $600 to $800 (roughly Rs. 52,000 to Rs. 69,400) grew 34.9 p.c, with a marginal rise in market share from three p.c in 2023 to 4 p.c in 2024. The important thing fashions on this phase had been the iPhone 15, iPhone 13, iPhone 14, Samsung Galaxy S23, and Samsung Galaxy S24.
IDC additionally highlighted that 120 million 5G smartphones had been shipped final 12 months, posting a rise in share from 55 p.c in 2023 to 79 p.c in 2024. Apparently, the ASP of 5G handsets declined by 19 p.c YoY to $303 (roughly Rs. 26,300). A number of the most shipped 5G handsets embrace the Redmi 13C, iPhone 15, Vivo Y28, iPhone 13, and Vivo T3X.
Coming to particular person manufacturers, Vivo surpassed Samsung to take the highest place with 16.6 p.c of the Indian smartphone market share in 2024. Total, Nothing posted the very best progress, adopted by Motorola and iQOO.
Apple witnessed a powerful efficiency in 2024, reaching a file cargo of 12 million models within the nation. It additionally noticed 35 p.c YoY progress within the nation, making India its fourth-largest market in 2024. The Cupertino-based tech big additionally entered the highest 5 manufacturers in India with a 10 p.c market share within the fourth quarter of the earlier 12 months.
Samsung, Realme, and OnePlus misplaced their maintain within the Indian market as they misplaced 19.4, 8.5, and 32.6 p.c share YoY in 2024.
Lastly, IDC additionally reported that 54 million characteristic telephones had been shipped final 12 months, noting a decline of 11 p.c YoY. Among the many market leaders, Transsion took the highest spot with a 30 p.c share, adopted by Nokia and Lava. A complete of 205 million cellphones had been shipped within the interval, registering an annual drop of 1 p.c.
