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Bloomberg | | Posted by Ashima Grover
Feb 11, 2025 12:59 PM IST
After promoting his web site through the Tremendous Bowl, Kanye West is promoting $20 swastika T-shirts following his self-proclaimed identification as a Nazi.
A web site marketed through the Tremendous Bowl by the rapper Kanye West, generally known as Ye, is promoting swastika shirts on a web site hosted by Shopify Inc.
The musician and designer ran a industrial telling individuals to “go to yeezy.com” on Sunday through the Nationwide Soccer League’s championship — a sought-after slot famend for its huge viewers — in response to The Hollywood Reporter and different retailers.
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Kanye West promoting swastika T-shirts amid infamous February stunts
That web site featured a single merchandise on the market on Monday: a white shirt with a black Nazi swastika in its heart, beneath the product identify HH-01. The location’s supply code and privateness coverage present it’s hosted by Shopify.
The Canadian e-commerce platform loosened its acceptable use guidelines final yr. The coverage nonetheless says customers can’t do something unlawful when conducting enterprise, however the firm eliminated a clause banning “hateful content material.”
Promoting items sporting a swastika is illegitimate in Germany and different nations. A few of these nations seem on the yeezy.com checkout web page, however it’s unclear if the location ships to these locations.
Ottawa-based Shopify additionally hosts a retailer that sells Holocaust denial merchandise, Bloomberg reported in November. Its executives have written in favor of free speech and have lately shared issues about rising antisemitism.
Kanye West’s antisemitic rants proceed
Ye had shared posts in current days praising Hitler on the social media community X, beforehand known as Twitter, in response to the CBC. On Monday, his X profile displayed the message “this account doesn’t exist.”
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The Anti-Defamation League condemned Ye’s web site in an X put up on Monday.
Shopify and Yeezy.com didn’t reply to emailed requests for remark.
In 2022, German sports activities firm Adidas AG ended a industrial partnership with Ye following feedback and actions, together with antisemitic posts, that it known as “unacceptable, hateful and harmful.”
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