Meta has signed a long-term take care of Ray-Ban that renews its partnership with the agency behind the favored sunglass and eyeglass model. The 2 firms labored on their first wearable eyewear product in 2019, and the primary good glasses have been launched beneath the Ray-Ban Meta model final yr in a number of international locations (however not in India) and shortly outsold their predecessor. Earlier this yr, the Ray-Ban Meta glasses obtained an replace that added help for brand spanking new options powered by synthetic intelligence (AI).
EssilorLuxottica, the corporate that owns Ray-Ban and Oakley, introduced on Tuesday that it had signed a deal to increase its partnership with Fb mother or father Meta. The corporate says that it’ll develop “multi-generational good eyewear merchandise” over the following decade, however did not share particulars associated to the length of the deal.
Final yr, Meta and Ray-Ban launched the most recent technology of good glasses with help for capturing pictures and video utilizing the built-in 12-megapixel digital camera, making telephone calls, listening to music and streaming content material utilizing the good eyewear, that may be charged by way of a carrying case that resembles Ray-Ban’s pouch for sun shades and spectacles.
Earlier this yr, EssilorLuxottica CEO Francesco Milleri mentioned the Ray-Ban Meta good glasses outsold the first-generation mannequin, which was referred to as Ray-Ban Tales. “At this time individuals’s expectations are clearer.. therefore the success of the second technology,” Milleri mentioned at an occasion in July.
Ray-Ban Meta glasses are presently obtainable in a number of international locations together with Austria, Australia, Belgium, Canada, Denmark, Finland, France, Germany, Eire, Italy, Norway, Spain, Sweden, the UK, and the US. The corporate is but to launch the wearable good glasses in India and different key markets.
In the meantime, Meta rival Snap took the wraps off its fifth-generation Spectacles on Tuesday on the Snap Companion Summit 2024. The most recent good glasses from Snap are geared up with extra immersive AR shows have micro projectors and are powered by twin Snapdragon processors. In addition they boast longer battery backup on a single cost in comparison with their predecessor. At the moment, they will solely be accessed by becoming a member of Snap’s Spectacles Developer Program which has a month-to-month price of $99 (roughly Rs. 8,200).
