Microsoft added a brand new synthetic intelligence (AI) characteristic to its Bing search engine on Wednesday. Dubbed Bing generative search, the characteristic reveals a snapshot with the data for the searched question. The characteristic is just like Google’s AI Overviews which was publicly launched within the US in Could. Bing’s AI-powered search characteristic additionally reveals the sources from the place the content material was taken. As per the corporate, the characteristic is at present being shipped for a small share of queries, more likely to keep away from incidents of AI hallucinations that AI Overviews suffered from.
Bing Generative Search Options
In a weblog submit, Microsoft Bing introduced the characteristic and mentioned, “As we speak, we’re excited to share an early view of our new generative search expertise which is at present transport to a small share of person queries.” The characteristic is an extension of the corporate’s AI-powered chat solutions on Bing which was launched in February 2023.
Bing generative search
Picture Credit score: Microsoft Bing
The brand new characteristic is constructed with the corporate’s massive and small language fashions (SLMs and LLMs), nonetheless, the corporate didn’t reveal which AI fashions have been used for it. Explaining the functioning, Microsoft highlighted that the AI can contextually perceive the search question, after which processes tens of millions of sources of data to match the appropriate content material. After that, it makes use of the information to generate related search outcomes.
Visually, Bing generative search appears to be like similar to Google’s AI Overviews. It seems inside a gray field on the high of Bing search end result web page. The snapshot of data comes with a headline, a doc index for straightforward navigation to the appropriate part, and supply citations. The AI additionally provides photographs, movies, and tables each time mandatory.
At any time when the Bing generative search reveals up, the standard search outcomes will transfer to the appropriate facet of the web page. The left facet first reveals the snapshot, adopted by the supply hyperlinks, after which associated search outcomes.
The corporate says it’s optimising accuracy and has refined its method to deal with that. Nevertheless, similar to the small print across the AI mannequin, the structure used for this was not disclosed. Microsoft additionally highlighted that it’s intently monitoring how the characteristic impacts visitors to publishers.
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