In a recent show of political acumen by PM Modi, the BJP chief not solely responded to a press release made by RJD Supremo Lalu Yadav from a public platform however even transformed right into a mass slogan forward of the 2024 polls. Responding to Lalu Yadav’s dynasty jibe on the BJP, PM Modi stated, “They are saying Modi has no household, my household consists of 140 crore countrymen. Each poor individual is part of my household. Those that have nobody are additionally part of Modi’s household.” This comment has sparked a collection of reactions from the BJP leaders akin to the ‘Mai Bhi Chowkidar’ phenomenon. Key leaders of the BJP have appended ‘Modi ka Parivar’ to their names on the social media platform ‘X,’ symbolising that they’re Modi’s household.
Lalu’s Jibe, Modi’s Wit
Lalu Prasad on Sunday took a dig on the BJP through the Jan Vishwas Maharally in Patna’s Gandhi Maidan. Lalu stated, “What’s Modi? These days, he’s attacking dynasts. His declare is that individuals are preventing just for the household. You do not have a household, and you aren’t even a Hindu. When the mom of a Hindu passes away, he shaves his beard and hair in mourning. Inform me, why did not you (Modi) try this?”
To Lalu’s assertion, PM Modi lambasted ‘corrupt’ politicians from Telangana’s Adilabad. He stated, “These drowning in corruption, dynasty, and appeasement are panicking. I query their dynasty, and now they’ve began saying that Modi has no household…My India is my household.” PM additional added, “They will say tomorrow that you’ve got by no means confronted a jail sentence, so you can’t enter politics.”
Much like the earlier ‘Important Bhi Chowkidar’ marketing campaign, all key BJP leaders together with Amit Shah, JP Nadda have inserted ‘Modi ka pariwar’ to their names on their social media handles.
‘Important Bhi Chowkidar’ Marketing campaign In 2019
Prime Minister Modi incessantly referred to himself as a “watchman,” signifying his dedication to tirelessly defend the pursuits of the folks and nation from corrupt and exterior threats. Rahul Gandhi had then seized on this, launching an assault on the Modi authorities through the Rafale deal and popularised the slogan ‘Watchman is the thief’ or ‘Chowkidar Hello Chor Hai.’
All BJP leaders added ‘Chowkidar’ to their names on social media, and hundreds of thousands of supporters adopted swimsuit. The opposition made enjoyable of it, however the election outcomes proved that Modi’s slogan was impactful. The ‘Mai Bhi Chowkidar’ marketing campaign turned an instantaneous hit and struck a chord with the widespread folks as they rewarded the BJP with a fair larger mandate.
2024 Ballot Battle
Because the parliamentary polls are only a stone’s throw away distance, the opposition has tried to counter the BJP’s dynasty politics accusation however as a substitute has ended up giving the NDA one other fashionable ballot slogan. Whereas the BJP is prone to money on it huge time, the opposition events now have to give you one thing distinctive to woo the voters. This will show to be one other ‘self-goal’ by the opposition events forward of the 2024 polls.
