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ADOR CEO Min Hee Jin and HYBE Company are at loggerheads in what’s being branded as presumably essentially the most consequential Ok-pop trial. Either side preach their very own variations of combating for “artistic freedom,” whereas the artists below the latter expansive mega-label bear the brunt of the contentious tug-of-war.
Among the many many developments spotlighted amid threads of speedy updates pouring in, Min Hee Jin—dubbed the “mom” of NewJeans—is going through warmth from netizens as her alleged KakaoTalk textual content messages concentrating on the woman group have been uncovered.
Now viral on social media, YouTube Lee Jin Ho revealed these conversations, supposedly typed in by the ADOR CEO, on Could 17. South Korean media outlet Sports activities Chosun additionally shared the report, which dove into Min’s supposed conversations with a male deputy chief ‘L’ in January 2024.
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So far, Min has fervently established her identification because the protecting motherly determine shielding NewJeans from all types of devastating information within the media. Nevertheless, Lee Jin Ho’s viral claims search to rain on the artistic director’s parade, who was beforehand affiliated with SM Leisure. In keeping with these alleged stories, the ADOR CEO seems to have gaslighted NewJeans members – Minji, Hanni, Danielle, Haerin, and Hyein, regardless of their devoted dedication to her.
What Min Hee Jin allegedly stated about NewJeans?
Regardless of her caring outlook in direction of the woman group, as pushed in public, Lee Jin Ho’s exposé revealed her digital conversations, concentrating on the members. Throughout the ladies’ preparations for award exhibits and acceptance speeches, these messages had been supposedly shared between Min Hee Jin and the opposite involved occasion, named ‘L’.
In keeping with Sports activities Chosun and AllKpop (literal translation), the contents of those KakaoTalk chats learn: “I simply inform them to at all times be humble. Despite the fact that they’re fats like pigs, they’re gaining recognition. They faux to be cool by saying cool issues, but when they do not truly say whats up to me, I believe I will kill them.” “What do they know? Simply look within the mirror.” and “They did not get well-liked as a result of they did properly.”
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Different alleged messages additionally confirmed Min Hee Jin presumably derisively commenting on NewJeans members’ bodily appearances. Statements like “Fats elementary schoolers who cannot lose a single level and get scolded to dying,” and “Wow, XX is so fats and ugly” had been highlighted within the video ‘Shock unique! NewJeans information launched’. Feedback dragging NewJeans’ fandom additionally got here to the forefront: “Once I see these inconsiderate children, they go loopy and say I’m a fan.”
Falling according to these claims, HYBE’s authorized representatives additionally asserted in the course of the civil courtroom case listening to that the ADOR CEO had made comparable derogatory feedback concerning the ladies.
Exposing ADOR and HYBE
NewJeans’ firm ADOR presently capabilities below the father or mother firm HYBE Company, which has drawn up a multi-label system hierarchy and harbours a number of different labels, together with BTS and TXT’s BigHit Music, Le Sserafim’s Supply Music, ENHYPEN and ILLIT’s Be:Elevate Lab, Seventeen’s PLEDIS Leisure, and others.
YouTuber Lee Jin Ho raised consideration to alleged cases of harassment of ladies working at ADOR, which have seemingly translated into an inner rift at HYBE.
An inner investigation at HYBE in March concluded with a warning to the concerned events, suggesting that the difficulty arose from a presumable communication hole.
