NEW DELHI: The nationwide broadcaster, Doordarshan sparked a contemporary controversy after it modified the color of its historic flagship brand from crimson to saffron. The color of DD Nationwide’s present brand is blue and saffron. The announcement concerning the change within the color of its brand was made on X the place the nationwide broadcaster shared a video together with a message: “Whereas our values stay the identical, we are actually out there in a brand new avatar. Prepare for a information journey like by no means earlier than. Expertise the all-new DD Information!”
Whereas our values stay the identical, we are actually out there in a brand new avatar. Prepare for a information journey like by no means earlier than.. Expertise the all-new DD Information!
We now have the braveness to place:
Accuracy over velocity
Information over claims
Reality over sensationalismAs a result of whether it is on DD Information, it… pic.twitter.com/YH230pGBKs
— DD Information (@DDNewslive) April 16, 2024
Nonetheless, a bitter political row has now erupted over the alleged ”saffronisation” of the nationwide broadcaster with the opposition events attacking the Narendra Modi regime over the change within the color of the DD’s brand. Whereas Doordarshan has performed down the difficulty as a mere change of visible aesthetic, the Opposition events have questioned the necessity for altering the color of its brand good forward of the Lok Sabha polls.
Main the Opposition cost, TMC Rajya Sabha MP Jawhar Sircar posted on X, “Nationwide broadcaster Doordarshan colors its historic flagship brand in saffron! As its ex-CEO, I’ve been watching its saffronisation with alarm and really feel — it’s not Prasar Bharati any extra, it’s Prachar (publicity) Bharati!” Curiously, Sircar had served because the CEO of Prasar Bharati between 2012 and 2014.
As ex CEO of Prasar Bharati it hurts to see the saffronisation of Doordarshan’s brand
— simply earlier than elections!
It’s going to affect voters, by overlaying the color one faith and Sangh parivar color with a ‘impartial’ Public Broadcaster and a biassed Govt/Regime! pic.twitter.com/g7m0PH9nMf
— Jawhar Sircar (@jawharsircar) April 20, 2024
Congress chief Manish Tewari, who was the Union Data and Broadcasting Minister between 2012 to 2014, additionally alleged that it was BJP authorities’s try to seize authorities establishments.
In response to the opposition criticism, Prasar Bharati CEO Gaurav Dwivedi clarified that the brand new DD brand has “a catchy orange color, not saffron”. “It isn’t simply the brand that we’ve got modified, your complete feel and look has been upgraded. It’s incorrect and unlucky that persons are studying extra into this. We have been engaged on altering the appear and feel of DD for the previous six to eight months,” he instructed reporters.
Whereas the nationwide broadcaster modified the color of its brand to blue, yellow and crimson lately, the 2 petals and globe on the centre of the brand have remained intact.
