Disney+ Hotstar, the over-the-top (OTT) platform, launched a brand new synthetic intelligence (AI) device on Monday that can enhance the consumer expertise. The streaming big claimed that the AI device will optimise video streaming in order that much less information is consumed whereas preserving the standard of the video unchanged. The brand new characteristic may even make it extra data-efficient to obtain movies from the platform for offline viewing. Notably, the corporate introduced final month that it will stream a choose variety of English Premier League matches in 4K decision.
In a press launch, the video-streaming big introduced the introduction of AI-powered video optimisation know-how. It’s primarily a complicated encoding characteristic that may optimise information consumption primarily based on consumer habits and scene complexity. Disney+ Hotstar claimed that the know-how will let customers spend much less information whereas preserving the identical high quality of visuals.
It additionally added that customers can anticipate a discount of 25 % when downloading movies for offline viewing with out shedding high quality. That is geared toward making the content material on the platform extra accessible to customers with restricted information.
Detailing the AI characteristic, Disney+ Hotstar stated that the know-how makes use of AI to grasp consumer consumption patterns in addition to the context and complexity round every scene. Whereas it’s obscure how consumer patterns are linked with information optimisation, the context and complexity of the scene are probably being processed with laptop imaginative and prescient to brighten darker scenes whereas not rising information utilization. The corporate highlighted that the know-how is at present pending patent.
Mukund Acharya, the Head of Know-how at Disney+ Hotstar additional defined that the brand new AI-powered encoding approach can enhance the watch time per GB by 12.5 %. This implies customers can watch extra content material on the identical information price range.
The corporate additionally talked about that the characteristic was developed utilizing numerous AI-based fashions, nevertheless, it didn’t specify whether or not these had been native fashions or third-party fashions.
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