OnePlus on Thursday introduced a brand new initiative dubbed Undertaking Starlight that can see the Chinese language smartphone maker make investments Rs. 6,000 crore within the nation over the following three years. The corporate says the funding will assist it enhance customer support and the sturdiness of its units — it beforehand introduced a restore programme for its smartphones affected by display-related points. OnePlus additionally says that it’s going to additionally concentrate on introducing new options which are aimed toward customers in India.
OnePlus Plans to Improve Service Centres With Undertaking Starlight Initiative
The corporate stated in a press launch that it plans to extend the variety of its service centres in India by 50 p.c, and that it plans to finish this purpose by the primary half of 2026. OnePlus did not present particular numbers, however the agency added that it elevated its unique service centres by 11 p.c in 2024, whereas the whole variety of centres rose by 22 p.c.
As a part of its efforts to revamp its service expertise, the corporate will even let prospects entry help through dwell chat, WhatsApp, and a hotline, and they’re going to additionally be capable of observe the progress of their service requests. OnePlus’ web site lists round 40 unique and 33 authorised retail shops within the nation, and the agency says that third occasion retail shops will be capable of provide “enhanced service capabilities” underneath the initiative.
OnePlus additionally says it’s rolling out a brand new “Inexperienced Line Fear-Free Resolution” that can broaden its earlier lifetime display guarantee programme to any product that’s affected by a inexperienced line on its show. It’s also including a brand new protecting layer to AMOLED panels used on its smartphones and ramping up {hardware} testing. The corporate has additionally touted enhancements to show used on the upcoming OnePlus 13, which would be the first handset within the nation with a DisplayMate A++ display.
OnePlus’ Undertaking Starlight to Introduce Options Geared toward Indian Customers
Along with revamping its customer support expertise within the nation, OnePlus says it’s also engaged on options which are designed for customers in India. It should introduce a function on the OnePlus 13 known as Regular Join that that’s claimed to allow extra dependable Bluetooth connections with as much as 360m vary. OnePlus says this function is designed to enhance wi-fi connectivity in locations like subways and gymnasiums, the place connections could be affected by visitors or interference.
In line with the corporate, the upcoming OnePlus 13 will even arrive with help for 5G-Superior (5.5G) mobile community connectivity in India, which is claimed to supply a mean pace enhancement of as much as 380 p.c. In the meantime, a sign optimisation function shall be launched with help for transit programs just like the Delhi Metro, for improved community efficiency, in response to the corporate.
