Prasar Bharati, has formally launched its OTT platform, ‘Waves,’ in the course of the 55th Worldwide Movie Competition of India (IFFI) in Goa. The platform goals to offer a variety of content material, mixing conventional and fashionable leisure and is on the market on each Android and iOS. That includes over 65 stay TV channels and content material in additional than 12 languages, it caters to a various viewers, with choices starting from traditional tv exhibits to up to date collection, throughout genres like infotainment, schooling, and gaming.
Key Options of Waves
Waves hosts quite a lot of content material, together with 65 stay TV channels, video-on-demand choices, free-to-play video games, and e-commerce companies by means of partnerships with ONDC, the corporate stated in an announcement. It’s obtainable in languages corresponding to Hindi, Marathi, Tamil and Konkani, with a content material combine that spans infotainment, schooling, and regional programming. Standard exhibits like Ramayan and Mahabharat can be found alongside newer choices, corresponding to Fauji 2.zero and Kicking Balls.
Supporting Native Creators and Cultural Heritage
The platform additionally showcases pupil movies and helps rising content material creators, providing a platform for younger expertise. Collaborations with movie faculties like FTII and Annapurna Movie Faculty are set to contribute to Waves’ rising content material library. Dwell occasions corresponding to Mann Ki Baat and worldwide sports activities just like the US Premier League Cricket Match are additionally featured. Waves additional promotes cybersecurity consciousness by means of campaigns like Cyber Alert.
Future Prospects and Growth
In keeping with the Digital India initiative, Waves goals to bridge the digital divide by providing accessible content material in rural areas. By means of strategic partnerships with ministries and organisations, it plans to offer docudramas, historic documentaries, and regional programming, which might be obtainable to customers nationwide. This numerous and inclusive strategy positions Waves as a aggressive participant in India’s OTT market.
