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Actors-turned-producers Ravi Dubey and Sargun Mehta are celebrating the unprecedented success of their debut music Ve Haaniyaan, beneath their label Dreamiyata Musiic. Since its launch, the music has surged to over 100 million views on YouTube, surpassing Miley Cyrus’ Grammy-winning monitor Flowers from 2023 and changing into a viral sensation on Instagram with greater than 6.2 million reels created.
Talking solely to us about his music capturing hearts and receiving widespread reward for its soulful melody, Dubey expresses his gratitude for the great success, attributing it to what he describes as “divine grace.” “It’s a huge factor for us. We’re very inspired, it feels actually good. We by no means strategised something. There may be some divine grace due to which issues like this are taking place. We’re grateful for no matter is occurring,” Dubey shares.
He acknowledges the pivotal position of social media in amplifying the music’s attain and impression. “Consumption of content material occurred majorly on Instagram, therefore we’re seeing such nice numbers when it comes to views and folks making reels on the music,” Dubey explains.
He, nonetheless, emphasises that the music, that includes themselves and sung by Avvy Sra and Danny, wasn’t knowledgeable endeavour however a deeply private one. “With our personal sense of melody, we felt that this can be a nice music and so, we launched it on our 10th anniversary. The music may be very near our coronary heart,” the 41-year-old tells us. Mehta and Dubey started courting in 2009 and tied the knot in December 2013.
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Additional, sharing his ideas, Dubey says, “We didn’t get any traders on board or collaborated with anybody. We felt the music was about partnership and utterly resonated with it. It’s one thing Sargun and I stand for, in terms of our relationship. So, we wished to do it for ourselves.”
Wanting forward, Dubey discloses their plans to discover completely different musical genres and collaborate with worldwide artists for upcoming renditions of Ve Haaniyaan. “There are some very fascinating issues taking place. Within the upcoming songs, we’ll collaborate with some superb artists. We try to the touch numerous genres and taking a look at some worldwide collaborations as properly,” he concludes.
