Samsung’s Bixby May Get Upgraded Gen AI Capabilities

Samsung’s Bixby, the corporate’s native digital voice assistant, is reportedly getting a generative AI improve. A report claimed that Bixby might be infused with the South Korean tech big’s personal massive language mannequin (LLM) to deliver new capabilities and options. Nevertheless, these options weren’t disclosed. Earlier this week, the corporate hosted its second Galaxy Unpacked occasion of the yr and launched a number of new Galaxy AI options for the Galaxy Z Fold 6, Galaxy Z Flip 6, and Galaxy Buds three sequence.

Bixby to Reportedly Get an AI Makeover

TM Roh, President and Head of Cell eXperience Enterprise at Samsung Electronics, advised CNBC in regards to the growth and mentioned, “We’ll advance Bixby with utility of Gen AI know-how.” He additionally added that the brand new Bixby might be out there later this yr. This might be a serious improve within the functionality of the digital voice assistant that was first launched in 2017 with the Galaxy S8 sequence.

In comparison with the voice assistants supplied by opponents corresponding to Google Assistant and Siri, Bixby does provide some distinctive options. For example, Bixby House can replace the homepage continually primarily based on the consumer’s behaviour and present details about the climate, reminders, information articles, and extra. Bixby Imaginative and prescient, alternatively, permits customers to scan an object utilizing the digital camera on the system. Bixby will then determine it and supply details about it.

Whereas these options make Bixby distinctive, the Samsung voice assistant struggles with the identical points as different current assistants — not understanding contextual instructions and being incapable of performing advanced duties. These would possibly see an enchancment with the combination of AI. Notably, whereas Roh reportedly talked about in-house generative AI, he didn’t specify whether or not Galaxy AI might be used for this.

The timing of the announcement can also be attention-grabbing. Final month, Apple launched its personal suite of AI options below the Apple Intelligence umbrella. These AI options had been built-in into current apps. Siri was the primary focus with a number of new options together with emotive and conversational tone, the aptitude of performing duties in third-party apps, and even utilizing ChatGPT to search out solutions to extra tough queries.

With the brand new Bixby reported to reach later this yr, it is going to be attention-grabbing to see how the 2 voice assistants evaluate with each other.