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Jul 10, 2024 11:58 AM IST
Siddharth additionally stated that if Rajinikanth and Kamal Haasan had accomplished such advertisements, “others would even have accomplished it within the South”.
Siddharth has praised veteran actors Rajinikanth and Kamal Haasan for setting a precedent within the Tamil movie business by by no means “promoting for alcohol, cigarettes, paan masala”. Talking with Information18, the actor stated that they made this determination years in the past and caught to it. (Additionally Learn | Days after Akshay Kumar’s apology for Vimal advert, Yash refuses multi-crore endorsement deal for paan masala)
Siddharth lauds Rajinikanth, Kamal for staying away from alcohol advertisements
Siddharth stated, “Rajini sir and Kamal sir took a call years in the past that they nonetheless stand by. They don’t go and endorse surrogate promoting for alcohol, smoking, paan masala and all that. No one does it as a result of they set a precedent. We’re very proud to have two such legends in our business as a result of they’re two individuals who confirmed us the way in which in some ways.”
When folks criticised Akshay for that includes in paan masala advert
In 2022, Akshay Kumar confronted backlash from a piece of individuals on social media platforms after he was featured in a paan masala commercial. He had joined Ajay Devgn and Shah Rukh Khan for the promos of Vimal’s cardamom merchandise. The model additionally sells tobacco merchandise. He later introduced his disassociation with the model and apologised to his followers. He had additionally shared a observe that stated he would use the endorsement payment for a worthy trigger.
When Yash refused to function in such advertisements
Every week after that, Yash refused to signal a contract with a paan masala model and refused a multi-crore endorsement deal for a paan masala and cardamom model. Exceed Leisure, the company that manages Yash’s endorsement offers, confirmed the information.
Part of his assertion learn, “Just lately we declined a double digit multi crore supply from a pan masala model and are going to be extraordinarily aware on who we affiliate with. Given his pan-India attraction, we wish use this chance to present proper type of messaging to his followers and followers and make investments our time and sweat with manufacturers which have a conscience, are like minded and wish to play the lengthy recreation, similar to the person himself.”
