Smartphone shipments in India declined within the second quarter of 2024 (April-June) regardless of a number of manufacturers reporting year-on-year (YoY) progress, in response to a report by a market analysis agency. Xiaomi grabbed the highest spot within the smartphone shipments of Q2 2024 courtesy of it pushing its flagship handsets, whereas Samsung carried over its sturdy efficiency from the final quarter, main by way of total worth, with its ultra-premium section registering a staggering 99 % YoY improve.
Smartphone Shipments in India: Q2 2024
In keeping with Counterpoint Analysis’s Month-to-month India Smartphone Tracker, Xiaomi had a 23 % YoY progress in its shipments, rising from 15 % in Q1 2023 to 18.9 % in Q2 2024. Courtesy of this rise, the Chinese language firm reclaimed the highest spot within the Indian smartphone market by way of models shipped, with improved advertising and marketing and expansive distribution being tipped as a number of the contributing elements.
Smartphone Market Quantity Share in Q2 2024
Picture Credit score: Counterpoint Analysis
In the meantime, Samsung led in worth phrases, registering a 1.three % improve within the Indian market worth share. In keeping with the agency, the South Korean know-how conglomerate is predicted to keep up its management following the introduction of its newest flagship foldable smartphones – the Galaxy Z Fold 6 and Flip 6.
In the identical standards, Vivo attained the second spot with a 16.eight % worth share whereas Apple ranked third with a 16.three % share. The iPhone maker is predicted to make a comeback within the subsequent quarter, with the latest value reductions throughout its total vary of iPhone fashions being touted as a driving issue.
Whereas manufacturers registered progress by way of worth and shipments, the general shipments declined by 2 % YoY. As per the tracker, heatwave, a seasonal hunch, and slower demand in comparison with final quarter could also be behind this fall. Nonetheless, the 5G adoption in India is exhibiting constant progress, with 5G smartphones having a 77 % share within the complete shipments in Q2 2024. Authentic gear producers (OEMs) introducing extra reasonably priced 5G handsets is tipped to be one of many contributing elements.
Smartphone Market Worth Share in Q2 2024
Picture Credit score: Counterpoint Analysis
By way of tendencies, Nothing registered the best progress within the first half of the yr, registering a 567 % YoY improve courtesy of lately launched choices like Nothing Cellphone 2a and CMF Cellphone 1.
The chipset market in India can be seeing competitors between two international tech giants: MediaTek and Qualcomm. Whereas the previous led the general smartphone shipments with a 54 % market share, the latter was reported to be the popular alternative within the premium section, with a 33 % share.
