What’s in a nickname? Not a lot hassle of any type? Whereas the bard William Shakespeare had one thing tangible to say in his story about names, Snapchat has one thing tangible to say about India’s prime nicknames — how folks understand them. Tellingly, the Snapchat examine says that two out of three folks consider that nicknames are integral to being Indian. It additionally reveals that Sonu, Babu, Macha, Shona and Pinky are among the many hottest nicknames in India.
The subject is being highlighted courtesy of Snapchat, which, in partnership with YouGov, has carried out analysis on Indian nickname tradition and has uncovered some fascinating insights into the nationwide attraction in addition to the distinctive subculture of nicknames. The examine additionally impressed two new nickname-themed inspirations augmented actuality (AR) Lens on Snapchat – ‘Prime Nicknames in India’ and ‘My Nickname’.
Referred to as ‘India’s Prime Nicknames’, this primary interactive AR lens contains 5 bespoke designs that includes India’s favourite nicknames. Not solely this, for the primary time Indians can customise the ‘My Nickname’ lens to create their very own nickname. From Guddu, Sunny and Tinku to Angel and Child, the brand new customized nicknames are purpose-built for the AR expertise. Snapchat Customers to share with their family members.
The survey revealed that almost all Indian Gen Z and younger millennials desire to make use of their nicknames on-line. Causes for this, apart from conserving names tight, will be to look cool, shield their privateness, and make nicknames simpler to recollect. Surprisingly, knowledge exhibits that greater than 96% of Indians have used a nickname sooner or later of their lives.
Nicknames – intrinsic to Indian identification
Also known as pet names, ‘ghar ka naam’ or ‘dak naam’ – nicknames are carved deep into the cultural material. The survey revealed that the 5 most typical surnames in India are Sonu, Babu, Chotu, Annu and Chintu. However regionally, different nicknames are standard. In North India, Golu and Sunny rule, whereas Ammu and Macha are extensively standard within the southern area. East hugs Shona and Mishti, whereas West favors Pinky and Dada.
Surprisingly, greater than half of the respondents stated that they had three or extra nicknames sooner or later of their lives. Opposite to standard perception, nicknames are additionally a matter of pleasure, as solely 15% of individuals say they’re embarrassed to make use of their nicknames in public.
Kanishk Khanna, Director Media Partnerships – APAC, Snap Inc stated, “We needed to share some enjoyable findings on Indian nicknames – from quirky and eccentric to romantic and downright hilarious, this practice nickname AR expertise will assist carry customers nearer. Their inside circle and nicknames allow the enjoyable and pleasure of sharing.”
Nicknames vs forging attachments
The survey additional discovered that Indians use nicknames to construct shut relationships and validate relationships. 67% of Indians revealed that they use nicknames to really feel near somebody.
Of those that have ever had a nickname, 60% affirm that they acquired their nickname throughout childhood or their college years. Nevertheless, a nickname acquired earlier than college is one which most individuals nonetheless go along with, highlighting the lasting affect of early associations with one’s identification.
Nicknames create a definite sense of belonging. 61% talked about that they go by a distinct title at house and virtually 60% have skilled conditions the place folks keep in mind their nickname and never their actual title.
How and when to entry alias lenses
Two alias lenses will likely be out there on Snapchat in India beginning at this time. Simply seek for ‘IN’s prime nicknames’ (right here) and ‘my nickname IN’ (right here) within the lens carousel and simply level your cellphone at your face.
