Tata Play (previously generally known as Tata Sky) has collaborated with Amazon Prime to carry its content material to the subscribers of its DTH and Binge packs. The corporate is now providing Amazon Prime Lite subscriptions together with its current DTH plans that additionally permit entry to TV channels and its new Binge packs the place customers can both go for all of the 33 OTT platforms or choose any six apps for a decrease month-to-month subscription worth. Tata Play customers may subscribe to the annual subscription of Amazon Prime by Tata Play DTH with a restricted introductory supply.
Explaining the explanation behind the partnership, Harit Nagpal, Managing Director and CEO, Tata Play mentioned, “Whereas on the one hand, Tata Play’s sturdy content material distribution community will assist in increasing Amazon Prime’s outreach to newer viewers segments, on the opposite, addition of Prime Lite Membership with Tata Play will make Binge a extra compelling proposition.”
With the brand new choices, customers can subscribe to DTH or Binge plans with Amazon Prime. Tata Play DTH subscribers can add Prime Video together with their alternative of TV channels in a number of packs ranging from Rs. 199 per 30 days. Prime Lite with Tata Play Binge subscribers can now choose Prime Lite in two separate plans. They will entry all 33 OTT platforms together with Prime Video at Rs. 349 per 30 days or can subscribe to 6 OTT apps together with Prime Video for Rs. 199 a month.
With the Amazon Prime Lite subscription, Tata Play customers will be capable of entry the complete collection of reveals and flicks on Prime Video together with unique sequence equivalent to Panchayat, Mirzapur, The Household Man, Dhootha, Farzi, and extra. Viewers can watch content material on any two screens. Alongside, subscribers will even get different Prime Lite advantages equivalent to free limitless same-day supply throughout multiple million merchandise and next-day supply throughout greater than 4 million merchandise whereas purchasing on Amazon. They will even get early entry to gross sales, unique offers, and 5 % cashback on utilizing the Amazon Pay ICICI Financial institution bank card.
Apparently, Tata Play Binge is providing customers a alternative in selecting a collection of OTT platforms that they like for the primary time. The platform will permit customers to decide on six OTT platforms if they don’t watch the remainder and pay Rs. 199 per 30 days. Customers will be capable of select from greater than 30 nationwide, worldwide, and regional apps.
