Texas Smokehouse, India’s first-ever smoked rooster QSR model, is making daring strikes to disrupt the nation’s fast-food trade. Yummify Meals & Drinks Pvt Ltd, the mother or father firm of Texas Smokehouse has raised undisclosed funding within the pre-seed spherical. The founder, Isht Sethi has introduced an aggressive growth plan of 100 retailers, the model is ready to redefine fast, flavorful, and more healthy quick meals. Because the QSR trade in India surges towards a projected ₹827 billion market by 2025, Texas Smokehouse is positioned to bridge the hole available in the market with its genuine, slow-cooked smoked rooster choices.
Fueling Development via Funding & Enlargement
The funding will drive Texas Smokehouse’s fast growth throughout North India, making certain accessibility to each meals lover craving wealthy, smoky flavours. The model will scale up utilizing state-wise Grasp Franchise, Firm Owned-Firm Operated (CoCo), Franchise-Owned Firm-Operated (FoCo) and Franchise-Owned Franchise-Operated (FoFo) fashions, permitting environment friendly penetration into key metropolitan and Tier-1 & Tier-2 cities.
“The QSR trade in India is booming, and Texas Smokehouse is able to faucet into this momentum. The place the QSR market is cluttered with deep-fried choices, our distinctive smoked rooster mixed with an reasonably priced, high-quality menu, set us aside. We at the moment are geared to increase aggressively and produce our model nearer to clients nationwide,” mentioned Isht Sethi, Founding father of Texas Smokehouse.
Bridging the Market Hole: A Distinctive Smoked Rooster QSR
India’s fast-food panorama is essentially dominated by fried rooster, burgers, and pizzas, leaving an enormous hole for premium, slow-cooked, and actual wood-smoked rooster. Texas Smokehouse is stepping in to fill this void, providing an alternative choice to conventional deep-fried quick meals with a menu centered on more healthy, oil-free, preservative-free, wood-smoked rooster.
“We see an enormous hole within the Indian QSR house for a smoked rooster model. Customers at present search premium, slow-cooked, and distinctive flavours that aren’t present in conventional fast-food choices. Texas Smokehouse is right here to redefine the QSR expertise with genuine smoked rooster, burgers, rice bowls, breast meals, wraps, and air-fried sides,” mentioned Ritesh Goyal, Co-Founding father of Texas Smokehouse.
Completely Aligned with fast commerce & 10-Minute Supply
Velocity is essential within the QSR enterprise, and Texas Smokehouse is leveraging a fast 10-minute supply mannequin to achieve shoppers quicker than ever. The menu is optimized for quick, environment friendly deliveries, making certain that sizzling, contemporary, and flavorful meals arrive at clients’ doorsteps with out compromising high quality.
“Our smoked rooster is crafted for fast service but maintains its juicy, wealthy, conventional style & well being advantages. This may guarantee clients get their meals quick, contemporary, and stuffed with flavour inside no time” added Ritesh Goyal.
Texas Smokehouse: The Way forward for QSR in India
With 100 retailers deliberate throughout India, Texas Smokehouse is on a mission to:
- Revolutionise quick meals with smoked rooster
- Present a more healthy, tastier various to fried QSR meals
- Develop quickly via franchise alternatives
- Create important employment within the meals trade
The model’s first outlet, launched in India in August 2024, has already witnessed robust demand and regular month-on-month development, reinforcing its potential as a class chief in India’s QSR house.
For extra data, please go to: texassmokehouse.in
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