The curious case of Aashiqui 3: Why Kartik Aaryan, Sreeleela’s new movie avoids utilizing the much-publicised title

The curious case of Aashiqui 3: Why Kartik Aaryan, Sreeleela’s new movie avoids utilizing the much-publicised title

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The telephone buzzed, and it was an announcement in regards to the first look of Kartik Aaryan’s new movie. The press notice proclaimed ‘first look of Aashiqui 3’ earlier than the message was promptly deleted by the sender (WhatsApp has made correcting errors simpler). A brand new launch adopted shortly,y and it simply talked about Kartik’s new movie. There is no such thing as a blaming the publicist right here. Like everybody within the nation, they had been confused, too. As quickly as the primary look teaser of Kartik and Sreeleela’s movie was launched, headlines screaming Aashiqui Three populated the web. Had anybody bothered to learn the tremendous print although, they might have realised that the movie is but untitled. (Additionally learn: Kartik Aaryan romances Sreeleela in Anurag Basu’s romantic musical, movie to launch on this date. Watch)

Kartik Aaryan and Sreeleela in a nonetheless from Anurag Basu’s subsequent untitled movie.

Is the Kartik Aaryan-starrer Aashiqui 3?

However then, the Anurag Basu movie has been billed as Aashiqui Three for months, if not years. Bhushan Kumar, the top of T-Sequence, launched the movie a few years in the past. Triptii Dimri got here on board earlier than exiting final yr. The brand new south sensation Sreeleela changed her, but all the thrill was about Aashiqui 3. The truth that Kartik’s character was crooning Tu Hello Aashiqui Hai—the chartbuster from the OG Aaashiqui—within the teaser added to this notion.

However even because the teaser introduced the whole lot – from the solid to the producer, from the composer to the discharge date – there was no point out of the title. It appeared curious. Then, the official communication from T-Sequence put the talk to relaxation. “Watch the mesmerizing first look of the untitled movie,” learn the notice.

Then, no matter occurred to Aashiqui 3?

Aashiqui Three was initially purported to be co-produced by Bhushan Kumar and Mukesh Bhatt. Mukesh Bhatt produced the primary two Aashiqui instalments. In March 2024, Bhushan Kumar introduced that he was producing the movie alone. There have been talks in regards to the movie being rechristened Tu Aashiqui Hai. Nevertheless, experiences claimed Kartik was eager on having it as a part of the Aashiqui franchise. In September 2024, Mukesh Bhatt took to court docket over the title. The Delhi Excessive Court docket dominated in his favour, prohibiting T-Sequence from utilizing the title.

“There have been discussions between the events for a 3rd instalment of the Aashiqui Franchise, which was additionally collectively introduced to the general public. Additional, they spotlight that the Defendant (T-Sequence) has already promoted a public narrative suggesting that their upcoming movie is the third instalment of the Aashiqui Franchise. This notion is additional strengthened by the Defendant’s (T-Sequence) utility to register the title ‘Tu Hello Aashiqui’. In these circumstances, the Plaintiff (Mukesh Bhatt) contends that confusion is inevitable and the Defendant (T-Sequence) needs to be restrained from utilizing the time period ‘Aashiqui’ within the title of its proposed movie, because it dangers deceptive the general public into believing that the brand new movie is a part of the Aashiqui Franchise, thereby violating the Plaintiff’s rights within the ‘Aashiqui’ model,” the excessive court docket order learn in keeping with an ABP report.

Will the movie be referred to as some variation of Aashiqui?

As issues stand, the time period Aashiqui can’t be used within the movie’s title as per the Delhi HC order. Curiously sufficient, the makers are free to make use of the songs of the earlier two franchises, as T-Sequence owns the rights to the music. Sources inform HT that the makers are nonetheless hoping for some compromise, hoping to persuade the Bhatts to allow them to use Aashiqui within the title, resulting in delays in an official title announcement.

The yet-untitled movie will probably be launched in theatres on Diwali 2025, which supplies T-Sequence lower than six months earlier than they should start promotions and have a title for the movie. Till then, we look forward to Kartik’s flip as aashiq.



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