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NEW YORK — Latin music has taken the world by storm, sparking business conversations for the previous few years. Throughout platforms like Spotify and Apple Music, numbers have skyrocketed, making it the quickest rising streaming style in the USA.
The Latin Grammy Awards, which celebrates its 25th anniversary this yr, has labored to acknowledge and promote Latin music worldwide. This yr, the Latin Recording Academy brings its star-studded celebration to Miami, the guts of Latin tradition within the U.S., the place they’re headquartered. Here’s what to know:
The 25th Annual Latin Grammy Awards will happen Nov. 14 on the Kaseya Middle in Miami. It should air reside on Univision, UniMás, Galavisión and ViX starting at eight p.m. EST.
For the second consecutive yr, producer and songwriter Édgar Barrera leads the nominations. Identified for his work with artists like Madonna, Karol G, Peso Pluma, Shakira and Grupo Frontera — Barrera is up for 9 awards. Final yr he obtained 13 nominations and received three.
Shut behind him are a few of his collaborators, reggaetón superstars Karol G and Unhealthy Bunny, who’re tied with eight nominations every.
Performers at this yr’s bash embrace Barrera, Residente, Myke Towers, DJ Khaled, Jon Bon Jovi, Joe Jonas, Anitta, Becky G, Eladio Carrión, Grupo Frontera, Kali Uchis, Pitbull, Luis Fonsi, Juan Luis Guerra, Carín León and extra.
Colombian singer Carlos Vives, the recipient of the 2024 Latin Recording Academy Particular person of the Yr, will even carry out.
There are additionally two new classes this yr: finest Latin digital music efficiency, housed inside the new digital music area, and finest up to date Mexican music album.
Latin Recording Academy CEO Manuel Abud likens the Recording Academy — the governing physique behind the Grammys — and the Latin Recording Academy to sister organizations.
“Or possibly even mom and daughter,” he laughs. “The idea is similar: We’re membership-based organizations for music creators and music professionals. So, we’re celebrating musical excellence. We now have the precise DNA. Our complete course of is a Grammy course of.”
Whereas the Grammys give attention to the U.S. market, he says, the Latin Grammys have completely different international concerns. “Our voting course of is, I might say, an identical, nevertheless it has some changes for the worldwide element that we’ve that they don’t.”
He provides that artists will be twin members of the Recording Academy and the Latin Recording Academy, if they’re Latin artists primarily based within the U.S.
The trophies themselves are additionally very related: Each are gramophone-shaped, however the base of a Latin Grammy is burgundy, whereas the Grammys’ is black.
“We’re a licensee of the Recording Academy,” stated Abud. “The Recording Academy has 4 members on my board, together with their chair and their CEO.”
Within the late ’90s and early ’00s, Latin artists had success after they “crossed over” and carried out in English: “The Ricky Martins and the Gloria Estefans,” as Abud describes them. However as we speak, he stated, artists are singing in Spanish. “They don’t need to do the crossover.”
And much more noteworthy: English-speaking artists now need to work with Spanish-speaking artists of their native language.
Gabriel Abaroa Jr., the Latin Recording Academy’s former president and CEO and present president emeritus agrees.
He traces the story of the Latin Grammys to 1997, when the Recording Academy began paying nearer consideration to Latin music. That very same yr, the Latin Recording Academy was established to rejoice the varied musical panorama of Latin music in Latin America, Spain, Brazil, Portugal and past — not simply the artists breaking by means of within the U.S.
The inaugural Latin Grammy Awards had been held in Los Angeles in 2000, adopted by exhibits in Miami, New York Metropolis, Houston, Seville, Spain and Las Vegas.
Initially, the awards ceremony was broadcast in English, a choice that proved to be a misstep. “Asking our expertise to speak in English was fairly dangerous,” remembers Abaroa Jr. “The artists didn’t need to as a result of they felt that we had been disrespecting them by making them converse in a language apart from theirs.”
The worst half, he stated, was that even the Mexican viewers, which “comprised 75% of the market on the time,” did not activate the TV to look at the present as a result of “they hated to see it in English.”
In response, the Latin Grammys transitioned to Spanish-language broadcasts in 2005, a transformative resolution for its viewers — and one which straight displays the methods by which Latin music could be loved within the years to come back.
The Latin Grammys will proceed its international growth by holding future awards exhibits in varied worldwide places.
Final yr, the 2023 Latin Grammys had been held in Seville, Spain, marking the primary time the present passed off outdoors the U.S.
The transfer, facilitated by an almost 19 million-euro deal between the federal government of Andalusia and the Latin Recording Academy, sparked some controversy, with some criticizing the Latin Grammys resolution to carry the present within the very European nation that colonized a lot of Latin America.
Each Abud and Abaroa Jr. take into account the Seville occasion an awesome success.
“Within the subsequent couple of years, you will note one other worldwide version of the Latin Grammys,” stated Abud.
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