New Delhi: As wearable expertise continues to evolve at a breakneck tempo, Titan goals to set new benchmarks within the well being and wellness sector. On this unique interview, Raj Neravati, Chief Expertise Officer, Titan Good Wearables, shares insights into the corporate’s forward-thinking methods for 2024. The CTO discusses how Titan isn’t just maintaining with technological developments but additionally trying to pioneer personalised well being options and increasing its product vary. With a give attention to integrating AI and machine studying, Titan seeks to redefine what wearable expertise can obtain in on a regular basis life.
Listed below are the excerpts from the interplay
Within the context of worldwide tech tendencies, the place does Titan see the largest alternative for development within the subsequent 5 years?
The world of expertise will see an enormous transformation with the emergence of wearables. The business grew multi-fold with client adoption and a fast transformation from the supplier aspect – all the way in which from chip engineering to precision manufacturing because of the small actual property that matches on our wrist. The expansion in adoption of wearables has been pushed by evolving performance with a seamless integration into our digital existence. The preliminary adoption has been primarily pushed by the power of measuring steps, coronary heart price and fundamental sleep. Nevertheless, the expertise has advanced to point out lots of promise on accuracy and talent to measure vitals like SPO2, HRV, VO2MAX and plenty of extra parameters. For Titan, it turned pure to speculate into this expertise and make it health-tech to personalise knowledge for shoppers and drive significant outcomes. With the power to watch knowledge constantly, Titan began investing into constructing algorithms, options and belongings that may assist customers remodel their well being journey.
Might you share some insights into the analysis and improvement course of behind well being options in Titan wearables?
Titan has arrange a devoted engineering centre for driving Innovation & Expertise development in Hyderabad – Titan Good Labs. It is a 100+ member workforce comprising of information scientists, machine studying specialists, algorithm engineers and firmware engineers who’re engaged on deep analysis to drive higher outcomes with adoption of sensible wearables. Titan additionally acquired a start-up (Hug Improvements) in 2020 which is now expanded into Titan Good Labs with a manpower development of 3x over the past three years. So, there was a steady improve in funding on infrastructure and human capital over these years to drive Innovation.
How does Titan make sure the accuracy and reliability of well being monitoring knowledge in its sensible wearables?
For us product expertise and high quality in each tech and design issues lots. Our merchandise earlier than getting into into the market goes by at the least 400+ exams. We additionally conduct lots of subject trials with actual finish person participation throughout states with completely different age teams and life-style behaviours. This knowledge helps us high quality tune our algorithms higher. We additionally run benchmarking towards medical grade units to watch variability and do our greatest to minimise this variability. Over and above this, we additionally use deep engineering to assist algorithms enhance naturally based mostly on the adoption of the person.
Are you able to elaborate in your partnership with Cue Zen and the way it goals to develop and launch progressive choices for wellness, well being, and life-style illness administration?
A lot of the shoppers undertake a wearable with lots of pleasure. Nevertheless in a number of months, there’s a pure die down on this curiosity as a result of lack of innovation and personalised expertise administration. The wearable machine merely turns right into a notifications / alert machine and nothing past this. Titan intends to vary the behaviour by offering private insights which might be actually distinctive to every particular person. There are lots of challenges in delivering this personalised expertise, autonomously. Titan invested into CueZen- an organization which provides personalised nudges and proposals based mostly on a person’s digital twin and life-style behaviours, considerably enhancing engagement and adherence to care protocols. In mild of the well being challenges confronting India in the present day, our collaboration is targeted on delivering customised options that cater to the various necessities of the Indian shoppers. This strategic Responses to Zee Information Sensitivity: Inside alliance seeks to revolutionise the paradigm of wellness administration, offering actionable insights and assist to foster more healthy existence amongst customers.
How does Titan view the important steadiness between cutting-edge expertise and the human contact within the evolving panorama of healthcare?
Titan understands the necessity to steadiness expertise with human adoption within the India market. There are lots of locations the place expertise has superior past the wants. How many people actually use all of the options of the smartphone – many wouldn’t even know 20% of the options. But the units are turning extra superior and costly. Titan is investing in enhancing accuracy of sensors, driving higher adoption and centered in direction of driving a change in client well being by offering insights, suggestions and set off pure, seamless interventions. These enhancements could have an necessary function within the wearables business and assist us construct extra credibility as a thought chief available in the market.
In your imaginative and prescient, what pivotal function do you foresee for Titan wearables within the realm of preventive healthcare and wellness?
In a rustic like India, healthcare is basically fragmented and operated with symptomatic care. This integration of wearables into the healthcare ecosystem will enhance the remedy and strategy in direction of coping with well being care situations round persistent ailments. Titan intends to accomplice with caregivers to drive preventive care by offering substantial knowledge on client behaviour and patterns. This knowledge can assist suppliers perceive the affected person higher and advocate life-style adjustments that may result in enhanced well being administration. We’re constructing superior expertise into our wearables that may drive behaviour administration, consumption patterns, deeper understanding of sleep and stress administration.
How particularly do Titan’s superior wearables cater to the distinctive well being and wellness wants of the folks?
Our shoppers have moved past the adoption curve and are in search of higher accuracy. Titan is working with best-in-class sensors and algorithm corporations to enhance the accuracy and high quality of information that shall be measured in your wrist. Along with this, Titan shall be capitalising on AI and Machine Studying capabilities to supply personalised suggestions.
Customised Well being Monitoring: Every particular person behaviour is completely different, exhibiting patterns that modify in comparison with others. Titan goals to ship personalised insights versus generalised template based mostly insights to shoppers.
Complete Wellness Insights: The early client was comfortable to know the essential insights of steps, sleep or Coronary heart Fee. Titan goals to supply significant insights to shoppers on the tendencies, patterns and alter in behaviour based mostly on particular person efficiency. We intend to supply significant intervention with proper insights on behaviour and adoption.
Integration with Healthcare Ecosystem: There’s a giant alternative for wellness to combine with healthcare. Titan is working with companions to create a holistic wellness ecosystem infused with preventive healthcare advantages.
Are you able to focus on any present upcoming options or groundbreaking merchandise in Titan’s well being and wellness line that customers can look ahead to?
Titan has largely performed on giving merchandise that include all of the choices obtainable within the business with superior high quality, trend and options. This 12 months, we’ve moved past trend and are specializing in well being and wellness administration.
Past Smartwatches: We’re increasing past smartwatches. This 12 months, Titan shall be launching merchandise in Good Rings, Good Scale and extra to construct a linked ecosystem.
Sensor Partnerships: Titan partnered with best-in-class sensors to enhance knowledge accuracy and goals to supply medical grade high quality on measuring well being parameters.
Algorithms: We now have signed up with three of the most effective corporations on this planet with a long time of expertise in healthcare, sports activities and efficiency administration. These companions are serving to us develop algorithms which might be tuned in direction of Indian shoppers. We’re additionally performing lots of subject trials to validate the speculation and drive higher insights.
Wellness Insights: Titan goals to supply hyper personalised app engagement expertise based mostly on particular person behaviour and adoption. This consists of personalised teaching, suggestions, nudges and analytics.
Gamification: Titan is constructing a platform to gamify wellness to create a way of pleasure, collaboration and incentivise customers with rewards for consistency and participation. This may enable customers in reversing metabolic age and enhance their efficiency.
Wanting forward, what are among the key technological tendencies you’re specializing in to drive development and innovation?
Synthetic Intelligence is the important thing to the long run and we’re embracing AI into all the innovation that’s being constructed. Past AI, we’re additionally partnering with corporations globally to understand the dream of noninvasive blood glucose measurement and blood stress monitoring. Whereas these might take a pair extra years, there may be positively some promise in making this dream a actuality.
