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NEW DELHI: Highway Security Month is organised in November yearly to advertise consciousness of highway security measures and guidelines. After a profitable affiliation with the Mumbai Visitors Police early this yr, &TV has now partnered with the Uttar Pradesh Police for his or her Highway Security Consciousness Month marketing campaign beginning 1st November 2023.
&TV’s immensely in style and beloved Bhabhis, Angoori (Shubhangi Atre) and Anita (Vidisha Srivastava) and Bhaiyas Vibuti (Aasif Sheikh) and Manmohan Tiwari (Rohitashv Gour) will reinforce quite a few highway security measures like carrying helmets, seatbelts, no consuming, and driving, amongst others. The lead solid kicked off the general public consciousness drive, urging folks in Uttar Pradesh to observe the foundations of their distinctive fashion.
Because the month devoted to highway security unfolds, DGP UP Police, Mr Vijay Kumar, articulated a imaginative and prescient shared by the state’s management. “Making certain our roads are protected is greater than a coverage; it is a promise from the federal government to its folks,” he asserts. “Our alliance with &TV is a spirited step towards this pledge. We’re channeling the affect of their beloved characters to echo the significance of highway security into the lives of our residents, for their very own safety and the welfare of all.”
In harmonious accord, Dr B.D. Paulson, on the helm of Visitors and Highway Security in Uttar Pradesh, emphasizes the gravity of the difficulty. “Elevating highway security to a trigger célèbre is a campaign for us,” he declares. “By becoming a member of forces with &TV, we’re breaking new floor. Our revolutionary marketing campaign, ‘Aapka Uttar Pradesh, Surakshit Pradesh,’ sees the channel’s stars taking over a brand new position: champions of a drive in the direction of safer roads. It is a distinctive melding of leisure and training that we imagine will ring a bell and unfold the vital message of highway accountability throughout the state.”
On becoming a member of forces with the Uttar Pradesh Police for Highway Security Month, Vishnu Shankar, Chief Cluster Officer, &TV, Zing, Massive Magic, and Anmol, mentioned, “The relentless dedication of the Uttar Pradesh Police to safeguarding our roads is really commendable. Their campaigns play a pivotal position in elevating consciousness and inspiring accountable driving habits. We at &TV are honoured to accomplice with them throughout their Highway Security Month and embark on a collective journey to make ‘Aapka Uttar Pradesh, Surakshit Pradesh’ a hit. Viewers’ beloved characters from our immensely in style present, Bhabiji Ghar Par Hai, can be seen urging the folks in Uttar Pradesh to observe the protection guidelines of their distinctive fashion. Aside from the on-ground marketing campaign, we’ve got developed a particular storyline in Bhabiji Ghar Par Hai for the Uttar Pradesh Highway Security Month.”
Actor Aasif Sheikh, aka Vibhuti Narayan Mishra of Bhabiji Ghar Pai Hai, mentioned, “It’s an honour to be part of this marketing campaign selling consciousness on accountable driving. I salute the tireless dedication of the Uttar Pradesh Cops and be part of them in making our streets safer to make Aapka Uttar Pradesh, Surakshit Pradesh’.” Shubhangi Atre, aka Angoori Bhabhi of Bhabiji Ghar Par Hai, mentioned, “I’m delighted to be part of a marketing campaign that generates consciousness about highway security. Understanding and following site visitors guidelines are crucial to keep away from endangering your and others’ lives.” Rohitashv Gour, aka Manmohan Tiwari of Bhabiji Ghar Par Hain, added, “Highway Security is a vital problem. A number of lives are misplaced as a consequence of undisciplined driving, over-speeding and far more. This marketing campaign intends to instil a way of accountability inside our communities in the direction of highway security measures and assist save lives.” Vidisha Srivastava, aka Anita Bhabhi of Bhabiji Ghar Par Hai, provides, “Kudos to the Uttar Pradesh Police for his or her constant efforts on educating and sensitising commuters on highway security. Allow us to all do our bit to make our roads safer for everybody.”
&TV and the UP Police urge each citizen to drive safely and observe the site visitors guidelines, Kyunki Bhabiji Ghar Par Hai!
Keep tuned to &TV to view the particular Uttar Pradesh Highway Security Monitor at 10.30 pm.
