Viacom 18 now has the media rights of bilateral matches together with the digital rights of Indian Premier League (IPL) and Ladies’s Premier League (WPL).
Saying the outcomes of the e-auction, Jay Shah posted on social media platform X: “Congratulations @viacom18 for profitable the @BCCI Media Rights for each linear and digital for the following 5 years. India Cricket will proceed to develop in each areas as after @IPL, and @wplt20, we lengthen the partnership @BCCI Media Rights as nicely. Collectively we are going to proceed to seize the creativeness of Indian cricket followers.”
Jay Shah prolonged due to Star India and Disney+Hotstar for his or her assist through the years.
“Additionally an enormous thanks to @starindia and @DisneyPlusHS on your assist through the years. You performed a key function in making India Cricket attain its followers throughout the globe,” Jay Shah added.
The media rights cycle, which incorporates 88 matches in a virtually five-year interval, commences with eight matches towards Australia three ODIs in September earlier than the 2023 ODI World Cup and 5 T20Is in November this yr after the mega occasion concludes on November 19.
In April 2018, Star India had retained the tv broadcast and digital rights for all India bilateral and home matches for the following 5 years at Rs 6,138 crore, outbidding Sony Sports activities and Viacom 18.
