Meta Platforms has canceled plans for a premium mixed-reality headset supposed to compete with Apple’s Imaginative and prescient Professional, the Data reported on Friday.
The corporate instructed workers at its Actuality Labs division to cease work on the system this week after a product overview assembly, the report stated citing two Meta workers.
The axed system was internally code-named La Jolla and was scheduled for launch in 2027, the report stated. It was going to include ultrahigh-resolution screens often called micro OLEDs — the identical show expertise utilized in Imaginative and prescient Professionals.
The digital and blended actuality headset market gained renewed consideration with Apple’s entry final yr, however its Imaginative and prescient Professional has struggled to promote as a result of pricy $3,500 tag.
Meta’s Actuality Labs division, accountable for creating and advertising the Quest line of headsets, has incurred billions in losses. Nonetheless, CEO Mark Zuckerberg stays optimistic about the way forward for augmented and digital actuality applied sciences.
The present line of Quest headsets embody the Quest 2, which retails for $200, and the Quest Three for $500.
Meta had stopped manufacturing of the Quest Professional — its costliest headset priced at $999 — in 2023 after encountering weak gross sales and poor evaluations, in line with the Data report.
Meta didn’t instantly reply to a Reuters request for remark.
© Thomson Reuters 2024
