The rebranding of X (previously Twitter) was doubtless the hastiest train of its sort ever undertaken. Your complete course of took three days and concerned crowd-sourcing a emblem, taking off all bodily and digital logos of Larry the Chicken and changing it with the brand new emblem, and even including a huge X on high of the corporate’s San Francisco headquarters. Nevertheless, such a speedy rebranding typically comes with some sudden penalties, and on this case, it was an absence of spreading consciousness in the direction of the brand new identify and emblem. Consequently, the weekly energetic customers in addition to the app rating on each Play Retailer and App Retailer took an enormous hit. However surprisingly, Twitter Lite emerged as an sudden winner in all this chaos.
In response to TechCrunch a report that quoted Sensor Tower knowledge, revealed that when X suffered an enormous hit in its complete obtain numbers and weekly energetic customers within the week throughout the interval after rebranding (August 6-20), Twitter Lite witnessed substantial good points. Within the first week after the rebranding, the app’s downloads jumped by 350 %. Some consider this occurred as Twitter Lite nonetheless carried the identical identify even after the primary app’s identify was modified to X. So, when individuals, who aren’t conversant in what’s going on within the tech world, got here to obtain the app and looked for Twitter, they may solely see Twitter Lite and downloaded it as a substitute.
The chaos round rebranding to X
Earlier we reported that Eric Seufert, an analyst, posted completely different graphs on his X account and highlighted the influence Twitter confronted in app downloads after altering its identify and emblem. The graphs confirmed that the app fell massively among the many high apps in that interval.
Now, Sensor Tower knowledge has supplied a clearer image, as shared by TechCrunch. In response to it, weekly customers dropped for the app by four % whereas its total class rating fell by four numbers to 36.
However these numbers solely paint half the image after the X rebranding. Even because the consumer engagement and downloads took successful, the income shot up. In response to Sensor Tower knowledge, the corporate noticed a lift of 25 % in income put up the identify and emblem change. This enhance largely got here from the App Retailer (roughly 24 %).
At current, the app has recovered and gained on its misplaced obtain numbers and engagement pushed by app utilization in India, the US, and Indonesia.
